New York Lottery: Thoughts – Car

new-york-lottery-thoughts-car-1024-10725

Date: November 2013

Agency: DDB New York
Country: United States of America
Uploaded 23 November, 2013
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Assoc Creative Director: Carlos Wigle
Assoc Creative Director: Aron Fried
Head of Design: Juan Carlos Pagan
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe DiSalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Hon

What will you think about when you don’t have to think about money?

City of Buenos Aires: Don’t Act Like a Pedestrian / Music

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Date: May 2016
Agency: The Community
Country: United States of America
Chief Creative Officer: Joaquín Molla
Chief Creative Officer: José Molla
Associate CD / Art Director: Fernando Reis
Associate CD / Copywriter: Marcelo Padoca
Senior Art Director: Guilherme Nóbrega
Illustrator: Arthur D’araujo

A ruthlessly simple and eye catching execution, and enormously relevant to almost any big city where bikers sometimes seem to forget they are on a vehicle too.

Chevrolet: Little Red Corvette

prince-tribute-chevy-hed-2016

Date: April 2016
Agency: Commonwealth//McCann
Country: United States of America
Creative Chairman: Linus Karlsson
Chief Creative Officer: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director/ writer: Tony Hossain
Executive Producer: Steve Lyons

If you’re going to write an ad marking the passing of Prince, you’d better make it a good ad. I mean, a really good ad. That’s exactly what the folks at Chevrolet have done. The headline plays back the lyrics of the great man, the addition of his life dates makes the whole thing more poignant and the art direction does its job beautifully, whilst managing to remain restrained. The ad reminds us in seconds of two things – how sad it is that this genius is gone and how great advertising is when it’s done right.

adidas originals: Future

 

Date: January 2016
Agency: Johannes Leonardo, New York
Production: RSA
Country: United States of America
Director: Terence Neale
Chief Creative Officer: Jan Jacobs
Chief Creative Officer: Leo Premutico
Creative Director: Ferdinando Verderi
Creative Director: Wesley Phelan
Creative Director: Matthew Edwards
Copywriter: Alex Schwartz
Producer: Tina Diep
Producer: Betsy Blakemore
Executive Producer: Justin Lane
Executive Producer: Jules Daly
Executive Producer: Tracie Norfleet
DoP: Sebastian Wintero

Adidas Originals partners with some of tomorrow’s most exciting cultural creators. Each member challenges the idea of the future through their craft and creativity. Aleali May, Luka Sabbat, Iman Shumpert, Kyu Steed, Reese Cooper, Ikwa, and Design Butler, all defiantly walk forward towards the unknown.

Barbie: The Evolution of Barbie

Date: January 2016
Agency: BBDO San Francisco
Production: Nonfiction Unlimited
Country: United States of America
Director: Rory Kennedy
Executive Creative Director: Matt Miller
Creative Director: Amber Justis
Creative Director: Kevin Thomson
Copywriter: Ian Hill
Art Director: Tu Phan
Producer: Whitney Ferris
Producer: Jim Shippee
Executive Producer: Michael Degan
Executive Producer: Loretta Jeneski

Imagination comes in all shapes and sizes. That’s why the world of Barbie is evolving. See the inspiration behind the new dolls and meet the team that made it possible. Agency: BBDO San Francisco.

It’s great to see an agency given a chance to influence the product in this way. I wish it happened more.

The Dali Museum: Dreams of Dalí

Date: January 2016
Agency: Goodby Silverstein & Partners
Country: United States of America
Director: Samuel Luchini
Director: Nathan Shipley
Director: Roger Baran
Executive Creative Director: Jeff Goodby
Creative Director: Adam Reeves
Creative Director/ writer: Roger Baran
Creative Director/ art director: Sam Luchini
Producer: Nathan Shipley
Executive Producer: PJ Koll

The idea of inviting people to explore a famous artwork as a virtual space is awesome. There are obviously a ton of VR applications out there already in categories like entertainment and gaming, but this is a nice example of where VR might lead in the arts. I can’t wait to see where this space is taken over the next year.