Maltesers: Theo’s Dog

Date: September 2016
Agency: AMV BBDO, London
Production: Biscuit Filmworks
Country: United Kingdom
Director: Clay Weiner
Creative Director: Tim Riley
Art Director / Copywriter: Dave Buchanan
Agency Producer: Lizzie Mabbott
Agency Producer: Frankie Burwell-Wright

You’re far more interested in her story here than her disability, and that reminds us that we’re all just people. People who like to shoot it with their friends and nosh on a bag of Maltesers from time to time.

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H&M: Everyone Dresses Like Beckham

Date: February 2016
Agency: adam&eveDDB
Production: Sonny London
Country: United Kingdom
Director: Fredrik Bond
Chief Creative Officer: Ben Priest
Executive Creative Director: Richard Brim
Copywriter: John Long
Art Director: Matt Gay
Producer: Alicia Richards
Agency Producer: Jack Bayley

A great insight, beautifully executed with a memorable twist at the end.

Xbox – Halo 5: Squadvertiser

Date: February 2016
Agency: m:united // McCann – London
Production: MRM // McCann
Country: United Kingdom
Project Manager: Clare Mann
Chief Creative Officer: Laurence (lolly) Thomson
Chief Creative Officer: Rob Doubal
Creative Director: Sanjiv Mistry
Creative Director; Jamie Mietz
Creative Director: Chad Warner
Copywriter: Jim Nilsson
Art Director: Jacob Björdal
Interactive Creative Director: Andrei Andreescu

Xbox wanted more gamers to play Halo 5’s multiplayer. But multiplayer is only as good as your teammates. And until now, there was no way to guarantee getting good teammates. Great consumer insight simply executed, very nice work.

Xbox / Tomb Raider: Survival Billboard – Terms & Horrible, Horrible Conditions

 

Date: October 2015tc_aotw
Agency: McCann London
Country: United Kingdom
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Laurence Thomson
Creative Director: Jamie Mietz
Creative Director: Sanjiv Mistry
Copywriter: Jim Nilsson
Copywriter: Sanjiv Mistry
Copywriter: Anja McGuiness
Art Director: Jacob Bjordal
Planner: Thomas Keane
Designer: Colin Lee
Designer: Danny Elliot

This is proof that nothing should be off limits when it comes to creative thinking.

KFC: Friendship Bucket Test

Date: November 2015
Agency: BBH London
Production: Moxie Pictures
Country: United Kingdom
Director: MJ Delaney
Creative Director: Hamish Pinnell
Creative team: Dan Dehlavi
Creative team: Drew Haselhurst
Producer: Claire Jones
Producer: Dana Rudelier
Executive Producer: Dawn Laren
DoP: Vanessa Whyte

The Friendship Bucket Test challenges friends to answer questions about one another, with chicken as the reward. An online test on lets friends play the game over social media, and people can play the game for real in selected stores around the country.

Harvey Nichols: Shoplifters

Date: July 2014
Agency: adam&eveDDB
Production: Blinkink, London
Country: United Kingdom
Director: Layzell Bros
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett
Executive Creative Director: Richard Brim
Copywriter: Ben Stilitz
Art Director: Colin Booth

What a simple, but smart idea to promote Harvey Nichols new loyalty app.