Society: Matches That Help To Quit Smoking

Date: September 2016
Agency: Publicis Visage, Kiev
Country: Ukraine
Creative Director: Anton Savchuk
Creative team: Artem Karelin
Art Director: Anastasia Roganova

A simple, visual reminder to smokers that every cigarette has an effect on your lungs. It’s smart the way they incorporated the message into the physical act of the behaviour they’re trying to change.