Hyundai: A Message To Space

Date: April 2015
Agency: Innocean Worldwide, Korea
Production: Addict Media Films, Seoul
Country: Korea (south)

Eleven cars from Toyota’s flagship Genesis line create a tire track message that can be read from outer space. A¬†great piece of creative.



UNHCR: Invisible People

Date: September 2014
Agency: Cheil, Seoul
Country: Korea, Republic of (South Korea)
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Copywriter: Songha Lee
Art Director: Seokjin Shin
Copywriter: Adrian Sim

Making North Korean refugees in and outside South Korea visible.