Glad Wrap: Instaglad

Date: February 20016
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Nicola Wielopolski
Copywriter: Lawrence Katz
Digital Creative Director: Roberto Adamo
Digital creative: Johan Wepener
Junior Copywriter: Litha Mbotshelwa
Social Marketing Manager: Gadija Daniels
Designer: Melissa Grundlingh

It’s clever, irreverent and has a great attitude. Hijacking the phenomenon of people photographing their lunch/dinner to highlight Glad Wraps core benefit.

 

Advertisements

Play-Doh: Loading Time

76265_A2 001 PLAY-DOH - Loading Time

Date: January 2016
Agency: TwoAM.Agency
Country: South Africa
Project Manager: Kirsten Gerber
Creative Director: Marco Russolilo
Art Director: Michael van der Meer
Copywriter: Luke Lockhart-Ross
Head of Art Head of Art: Reijer van der Vlugt

This is a great example of the importance of good old, analog play in today’s digital age.

Lucozade: Performance art

Date: July 2015
Agency Ogilvy, Johannesburg
Production: Bouffant
Director: Dean Blumberg
Executive Creative Director: Mariana OKelly, Neo Mashigo, Chris Gotz
Creative Director: Peter Little, Molefi Thulo
Copywriter: David Krueger, Molefi Thulo
Art Director: Tammy Retter
Producer: Chanelle Critchfield
Business Director: Brett David Candice Shortt
Agency Producer: Juliet Curtis

Good script and the voice over is exactly right.

Orange Babies: Borrowed Time

Date: March 2015
Agency: Quirk
Production: Fresh Eye Films
Country: South Africa
Director: Cindy Lee
Executive Creative Director: Fran Luckin
Creative Director: Steph Van Niekerk
Copywriter: Steph Van Niekerk
Producer: Brian Critchfield
DoP: Jamie D Ramsay
Music: ‘Light’ by Sleeping at Last

A harrowing execution that takes you from optimism to despair in 90 seconds.

Joburg Zoo: Night tours ‘See What Comes Out In The Dark’

Date: September 2014
Agency: Y&R South Africa (Johannesburg Office)
Country: South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Creative Director: Jacques Shalom
Copywriter: Andre Vrdoljak
Art Director: Andrea Ferreira
Illustrator: Renata Vice
Illustrator: Francoise Botes
Designer: Julia Eccles

Joburg Zoo offers night tours that feature their nocturnal animals, but no one knows about it.

Coca-Cola: Coca-Cola Rainbow Nation –20 years of democracy in South Africa

Date: April 2014
Agency: FCB Johannesburg
Production: FCB
Country: South Africa
Creative Chairman: Brett Morris
Executive Creative Director: Jonathan Deeb
Creative Director: Grant Sithole
Creative Director: Collette Wasielewski
Account Director: Reagen Kok
Client Team Director: Marina Caldow
Client Team Director: Khaya Dlanga
Client Team Director: Sharon Keith
DoP: Daryl Burley
Sound Studio: Fine Tune
Agency Producer: Vanessa Borthwick
Agency Producer: Ginny Daly
Editing Company: Burley Boys
Editing Company: Blade
Designer: Tshepo Mosoeu
Designer: Liana Liebenberg
Designer: Susan Aukema

In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ at the time South Africa was experiencing its first democratic election. In April 2014, in celebration of Freedom Month, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy.