Rail Safety Week: The Conscious Crossing

Date: August 2016
Agency: Clemenger BBDO, Wellington
Production: Flare
Country: New Zealand
Uploaded 26 August, 2016
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter: JP Twaalfhoven
Art Director: Steve Hansen
Executive Producer: Christina Hazard
Account Director: Claudia Zwimpfer
Agency Producer: Carly Neemia
Agency Producer: Carne Godfrey
Account manager: Fern Holloway

Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed. I hope this idea saves a few lives.


Society: Matches That Help To Quit Smoking

Date: September 2016
Agency: Publicis Visage, Kiev
Country: Ukraine
Creative Director: Anton Savchuk
Creative team: Artem Karelin
Art Director: Anastasia Roganova

A simple, visual reminder to smokers that every cigarette has an effect on your lungs. It’s smart the way they incorporated the message into the physical act of the behaviour they’re trying to change.

Adote Um Vira Lata: Follower Dogs

Date: May 2014
Agency: Dim&Canzian São Paulo
Country: Brazil
Chief Creative Officer: Michele Dim D’Ippolito
Creative Director: Michele Dim D’Ippolito
Director: Bruno Cirello
Creative Director: Samuel Segatelli
Art Director: Cristiano Franco
Copywriter: Márcio Bittencourt
Photographer: Marcos Alberti


Save the Children – Still The Most Shocking Second A Day

Date: May 2016
Agency: Don’t Panic, London
Country: United Kingdom
Director: Tom Green
Creative Director: Richard Beer
Producer: Paz Parasmand
Executive Producer: Jon Chads

The refugee crisis isn’t just a story on the news, it’s happening here and it’s happening now.


Deutsches Kinderhilfswerk: The Namechanger

Date: April 2016
Agency: Jung von Matt Hamburg
Production: Bears Calling GmbH
Country: Germany
Director: Paul Gerwien
Executive Creative Director: Dörte Spengler-Ahrens
Executive Creative Director: Raphael Brinkert
Creative Director: Frank Seiler
Art Director: Juliana Paracencio
Art Director: Barbara Dirscherl
Art Director: Michael Wilde
Copywriter: Luiz-Vicente Simoes
Copywriter: Sandra Eichner
Copywriter: Sofia Christidou

Smart and impactful. This piece diffuses the power of derogatory names and labels by letting kids who are being bullied know they are in the company of heroes.


The Dali Museum: Dreams of Dalí

Date: January 2016
Agency: Goodby Silverstein & Partners
Country: United States of America
Director: Samuel Luchini
Director: Nathan Shipley
Director: Roger Baran
Executive Creative Director: Jeff Goodby
Creative Director: Adam Reeves
Creative Director/ writer: Roger Baran
Creative Director/ art director: Sam Luchini
Producer: Nathan Shipley
Executive Producer: PJ Koll

The idea of inviting people to explore a famous artwork as a virtual space is awesome. There are obviously a ton of VR applications out there already in categories like entertainment and gaming, but this is a nice example of where VR might lead in the arts. I can’t wait to see where this space is taken over the next year.


Biocoop: The Most Eco-Friendly Campaign Ever

Date: June 2014
Agency: Fred & Farid, Paris
Country: France
Chief Creative Officer: Fred
Chief Creative Officer: Farid
Executive Creative Director: Benjamin Marchal
Executive Creative Director: Olivier Lefebvre
Copywriter: Noé Sato
Art Director: François Claux

A cool campaign idea that goes the extra mile to raise awareness about Biocoop’s uncompromising ethics and philosophy.


Sport Club Internacional: Side by Side

Date: June 2015
Country: Brazil
Director: Nero Orlandi

This concept cleverly plays with human nature, disarming segmented fans by bringing them together. I’d like to see it done next time Birmingham City and Villa play each other… Just need Blues to get promoted (or the Villa to go down).



Save The Children: B&W Dress


Date: April 2015
Country: Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Felipe Luchi
Copywriter: Gabriel Sotero
Art Director: Rodolfo Fernandes

A wonderfully arresting visual that makes a clear and dramatic point.


Homes for Britain: Tiles


Date: March 2014
Agency: AMV BBDO, London
Country: United Kingdom
Executive Creative Director: Adrian Rossi
Executive Creative Director: Alex Grieve
Creative Director: Anthony Nelson
Creative Director: Mike Sutherland
Art Director: Dalatando Almeida
Copywriter: Michael Hughes
Designer: Daniel Mead

Clever use of real estate to talk about real estate.