Rail Safety Week: The Conscious Crossing

Date: August 2016
Agency: Clemenger BBDO, Wellington
Production: Flare
Country: New Zealand
Uploaded 26 August, 2016
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter: JP Twaalfhoven
Art Director: Steve Hansen
Executive Producer: Christina Hazard
Account Director: Claudia Zwimpfer
Agency Producer: Carly Neemia
Agency Producer: Carne Godfrey
Account manager: Fern Holloway

Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed. I hope this idea saves a few lives.

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Society: Matches That Help To Quit Smoking

Date: September 2016
Agency: Publicis Visage, Kiev
Country: Ukraine
Creative Director: Anton Savchuk
Creative team: Artem Karelin
Art Director: Anastasia Roganova

A simple, visual reminder to smokers that every cigarette has an effect on your lungs. It’s smart the way they incorporated the message into the physical act of the behaviour they’re trying to change.

Deutsches Kinderhilfswerk: The Namechanger

Date: April 2016
Agency: Jung von Matt Hamburg
Production: Bears Calling GmbH
Country: Germany
Director: Paul Gerwien
Executive Creative Director: Dörte Spengler-Ahrens
Executive Creative Director: Raphael Brinkert
Creative Director: Frank Seiler
Art Director: Juliana Paracencio
Art Director: Barbara Dirscherl
Art Director: Michael Wilde
Copywriter: Luiz-Vicente Simoes
Copywriter: Sandra Eichner
Copywriter: Sofia Christidou

Smart and impactful. This piece diffuses the power of derogatory names and labels by letting kids who are being bullied know they are in the company of heroes.

The Dali Museum: Dreams of Dalí

Date: January 2016
Agency: Goodby Silverstein & Partners
Country: United States of America
Director: Samuel Luchini
Director: Nathan Shipley
Director: Roger Baran
Executive Creative Director: Jeff Goodby
Creative Director: Adam Reeves
Creative Director/ writer: Roger Baran
Creative Director/ art director: Sam Luchini
Producer: Nathan Shipley
Executive Producer: PJ Koll

The idea of inviting people to explore a famous artwork as a virtual space is awesome. There are obviously a ton of VR applications out there already in categories like entertainment and gaming, but this is a nice example of where VR might lead in the arts. I can’t wait to see where this space is taken over the next year.

Biocoop: The Most Eco-Friendly Campaign Ever

Date: June 2014
Agency: Fred & Farid, Paris
Country: France
Chief Creative Officer: Fred
Chief Creative Officer: Farid
Executive Creative Director: Benjamin Marchal
Executive Creative Director: Olivier Lefebvre
Copywriter: Noé Sato
Art Director: François Claux

A cool campaign idea that goes the extra mile to raise awareness about Biocoop’s uncompromising ethics and philosophy.