Society: Matches That Help To Quit Smoking

Date: September 2016
Agency: Publicis Visage, Kiev
Country: Ukraine
Creative Director: Anton Savchuk
Creative team: Artem Karelin
Art Director: Anastasia Roganova

A simple, visual reminder to smokers that every cigarette has an effect on your lungs. It’s smart the way they incorporated the message into the physical act of the behaviour they’re trying to change.


New York Lottery: Thoughts – Car


Date: November 2013

Agency: DDB New York
Country: United States of America
Uploaded 23 November, 2013
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Assoc Creative Director: Carlos Wigle
Assoc Creative Director: Aron Fried
Head of Design: Juan Carlos Pagan
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe DiSalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Hon

What will you think about when you don’t have to think about money?

City of Buenos Aires: Don’t Act Like a Pedestrian / Music


Date: May 2016
Agency: The Community
Country: United States of America
Chief Creative Officer: Joaquín Molla
Chief Creative Officer: José Molla
Associate CD / Art Director: Fernando Reis
Associate CD / Copywriter: Marcelo Padoca
Senior Art Director: Guilherme Nóbrega
Illustrator: Arthur D’araujo

A ruthlessly simple and eye catching execution, and enormously relevant to almost any big city where bikers sometimes seem to forget they are on a vehicle too.


Chevrolet: Little Red Corvette


Date: April 2016
Agency: Commonwealth//McCann
Country: United States of America
Creative Chairman: Linus Karlsson
Chief Creative Officer: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director/ writer: Tony Hossain
Executive Producer: Steve Lyons

If you’re going to write an ad marking the passing of Prince, you’d better make it a good ad. I mean, a really good ad. That’s exactly what the folks at Chevrolet have done. The headline plays back the lyrics of the great man, the addition of his life dates makes the whole thing more poignant and the art direction does its job beautifully, whilst managing to remain restrained. The ad reminds us in seconds of two things – how sad it is that this genius is gone and how great advertising is when it’s done right.


Randolph Engineering: Hawk


Date: February 2016
Agency: RKCR/Y&R London
Country: United Kingdom
Executive Creative Director: Mark Roalfe
Creative Director: Tim Brookes
Creative Director: Lee Aldridge
Agency Producer: Kate Manning

Many of the world’s most dramatic events over the last forty-four years have been witnessed through a pair of Randolph aviators.



Paper Plus: Gym


Date: March 2016
Agency: FCB Auckland
Country: New Zealand
Executive Creative Director: James Mok
Executive Creative Director: Tony Clewett
Creative: Freddie Coltart
Creative: Matt Williams
Head of Copy: Hywel James
Head of Art: Nick Smith

I love the way this exposes the inanity of modern communications.


Play-Doh: Loading Time

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Date: January 2016
Agency: TwoAM.Agency
Country: South Africa
Project Manager: Kirsten Gerber
Creative Director: Marco Russolilo
Art Director: Michael van der Meer
Copywriter: Luke Lockhart-Ross
Head of Art Head of Art: Reijer van der Vlugt

This is a great example of the importance of good old, analog play in today’s digital age.


Xbox / Tomb Raider: Survival Billboard – Terms & Horrible, Horrible Conditions


Date: October 2015tc_aotw
Agency: McCann London
Country: United Kingdom
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Laurence Thomson
Creative Director: Jamie Mietz
Creative Director: Sanjiv Mistry
Copywriter: Jim Nilsson
Copywriter: Sanjiv Mistry
Copywriter: Anja McGuiness
Art Director: Jacob Bjordal
Planner: Thomas Keane
Designer: Colin Lee
Designer: Danny Elliot

This is proof that nothing should be off limits when it comes to creative thinking.


Burger King: McWhopper Proposal


Date: September 2015
Agency: Y&R New Zealand
Country: New Zealand
Chief Creative Officer: Josh Moore
Director Creative Director: Tom Paine
Creative: Tom Paine
Planner: Jono Key
Account Director: Victoria Meo
Digital Project Manager: Melissa Logan
Agency Producer: Liz Rosby
Agency Producer: Sacha Moore
Designer: James Wendelborn

Brilliantly orchestrated and seductively simple. And this was McDonald’s reply.




DHL Express: Hands, 1


Date: June 2015
Agency: Grey Group India
Country: India
Executive Creative Director: Ram Jayaraman
Creative Director: Malvika Mehra
Senior Creative Director: Mark Flory
Art Director: Ajith KS
Art Director: Cesar Chica
Art Director: Vinayak Thattari

Brilliant simplicity.