Rail Safety Week: The Conscious Crossing

Date: August 2016
Agency: Clemenger BBDO, Wellington
Production: Flare
Country: New Zealand
Uploaded 26 August, 2016
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter: JP Twaalfhoven
Art Director: Steve Hansen
Executive Producer: Christina Hazard
Account Director: Claudia Zwimpfer
Agency Producer: Carly Neemia
Agency Producer: Carne Godfrey
Account manager: Fern Holloway

Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed. I hope this idea saves a few lives.


Samsung: Be Their Eyes

Date: March 2016
Agency: Cheil
Country: Hong Kong
Executive Creative Director: Paul Chan
Creative Director: Lili Jiang
Creative Director: Fung Chan

It’s heartwarming – and I have no doubt it’s making Hong Kong a nicer place to be for everyone, full sighted or otherwise.

Subaru: Road Angels

Date: March 2016
Agency: Independiente
Production: Tiempo Real
Country: Panama
Director: Jaico Ferrari
Managing Director: Mauriett Quintero
Creative Director: Jonathan Lasso
Creative Director: Dennis de Icaza
Art Director: La Barbie
Digital creative: Alberto Lam

This campaign touches the heart and seems even more powerful that it’s done by hand by a bunch of young people at night. It has mystery and intrigue. I know if I saw it I would never forget it.

Samsung Nordic: Samsung Fine Watching – event

Date: December 2015
Agency: DDB Stockholm
Production: Mandarin
Country: Sweden
Art Director: Daniel Mencak
Copywriter: Petter Dixelius
Account Director: Rebecca Jerndahl Tepavac
Agency Producer: Daniel Israeli
Designer: Steven McDonald
Designer: Sebastian Reinbring
Account manager: Ulrica Carlsson

Most people eat their dinner in front of the TV at some point – often while watching an episode of their favourite show. The menus are available at Samsung’s Nordic Facebook pages.

Itaipava: Don’t open a bottle and drive

Date: August 2015
Agency: Y&R Sao Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Renata El Dib
Copywriter: Leandro Lourenção
Producer: Thaís Gordon
Group Account Director: Luiz Villano
Account Director: Ana Luiza Leite

Bottle openers made from crashed car parts – a truly original idea for the well-trod territory of “don’t drink and drive”.

Nivea: Nivea Doll

Date: June 2015
Agency: FCB Brasil
Country: Brazil
Creative Director: Adriano Alarcon
Creative Director: Carlos Schleder
Art Director: Victor Bustani
Art Director: Ricardo Silveira
Art Director: Rodrigo Leal Rodrigues
Copywriter: Giampetro Zanon
Copywriter: Marcelo Jun Sato
Copywriter: André Bittar
Creative: Joanna Monteiro
Creative: Max Geraldo

A doll to give to children that gets just as sunburned as they do. Very nice use of a medium that kids love.

Biocoop: The Most Eco-Friendly Campaign Ever

Date: June 2014
Agency: Fred & Farid, Paris
Country: France
Chief Creative Officer: Fred
Chief Creative Officer: Farid
Executive Creative Director: Benjamin Marchal
Executive Creative Director: Olivier Lefebvre
Copywriter: Noé Sato
Art Director: François Claux

A cool campaign idea that goes the extra mile to raise awareness about Biocoop’s uncompromising ethics and philosophy.

Thalys: Sounds of the City

Date: May 2015
Agency: Rosapark
Production: Birth
Country: France
Director: Vincent Rodella
Chief Creative Director: Jean François Sacco
Chief Creative Director: Jean Patrick Chiquiar
Chief Creative Director: Gilles Fichteberg
Creative Director: Mark Forgan
Creative Director: Jamie Standen
Copywriter: Lucile Briotet
Art Director: Olivier Lafaysse
Producer: Hugo Birth
Account Director: Delphine drutel
Sound Studio: Schmooze
Sound Design: Matthieu Sibony
Sound Design: Sylvain Rety
Account manager: Camille Hemet

Love the fact that they didn’t settle for dozens of sounds and recorded 1,000 different sounds for each city. It’s engaging, innovative and darn good fun.