Rail Safety Week: The Conscious Crossing

Date: August 2016
Agency: Clemenger BBDO, Wellington
Production: Flare
Country: New Zealand
Uploaded 26 August, 2016
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter: JP Twaalfhoven
Art Director: Steve Hansen
Executive Producer: Christina Hazard
Account Director: Claudia Zwimpfer
Agency Producer: Carly Neemia
Agency Producer: Carne Godfrey
Account manager: Fern Holloway

Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed. I hope this idea saves a few lives.


NZ Transport Agency: Hello

Date: March 2016
Agency: Clemenger BBDO, Wellington
Production: Curious Film
Country: New Zealand
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter / Art Director: Emily Beautrais
Copywriter / Art Director: Steve Hansen

Young passengers feel uncomfortable when their drivers use their phones. Hello makes that discomfort visible without a heavy, judgmental tone.

Drink Driving: Jimi’s Legend Series

Date: November 2015
Agency: Clemenger BBDO, Wellington
Country: New Zealand
Director: Brigid Alkema
Executive Creative Director: Brigid Alkema
Creative: Jimi Jackson
Creative: Frances Cooke
Creative: Millicent Malcolm
Producer: Martin Gray
Production Company: Flare

Over two weeks Jimi released a series of 15 online skits playing different characters stopping ‘would be’ drink drivers in their own unique way.

Burger King: McWhopper Proposal


Date: September 2015
Agency: Y&R New Zealand
Country: New Zealand
Chief Creative Officer: Josh Moore
Director Creative Director: Tom Paine
Creative: Tom Paine
Planner: Jono Key
Account Director: Victoria Meo
Digital Project Manager: Melissa Logan
Agency Producer: Liz Rosby
Agency Producer: Sacha Moore
Designer: James Wendelborn

Brilliantly orchestrated and seductively simple. And this was McDonald’s reply.



Drug Driving: Tinnyvision

Date: November 2014
Agency: Clemenger BBDO, Wellington
Country: New Zealand
Director: Taika Waititi
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Creative Creative: Erik Hay
Creative: Brigid Alkema
Producer: Matt Noonan
DoP: Darryl Ward
Sound: Marmalade Audio
Group Account Director: Linda Major
Agency Producer: Martin Gray
Editor: Richard Shaw
Account manager: Bethany Omeri

How to get an important message about drug-driving to young stoners who are too baked to, like, pay attention to… wait… what? In this case, lure them in with funny snapchats from some guys getting stoned. Then deliver a shocking twist when the stoners hit a woman on a pedestrian crossing. Nicely done, and nice use of a newish medium.

Speight’s: Speight’s Father’s Day


Drinks, alcoholic
Date: September 2014
Agency: DDB New Zealand
Country: New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative: Rory Mckechnie
Creative: Adam Thompson
Group Account Director: Scott Wallace
Agency Producer: Andy Robilliard
Designer: Gordon Moir
Designer: Amanda Summersby
Senior Account Manager: Jonathan Rea

Have a beer with your old man this Father’s Day.

Forest & Bird: $5 makes a difference


Date: July 2014
Agency: Ogilvy & Mather New Zealand
Country: New Zealand
Executive Creative Director: Angus Hennah
Creative Director: Chris Childerhouse
Art Director: Jordan Dale
Copywriter: Chris Childerhouse
Senior Art Director: Martin Hermans
Client Team Director: Phil Bilbrough
Group Account Director: Christina Mossaidis
Studio: Gemma Whyte
Retoucher: Jamie Wright
Illustrator: Stephen Fuller
Account Manager: Alisha Iyer
Account Manager: Mia Freeman

See the difference your donations could make.

Schick: Ferret, Weasel

schick-free-your-skin Clever-Beard-Ads-1

Date: June 2014
Agency: Y&R New Zealand
Production: IDC/Electric Art
Country: New Zealand
Chief Creative Officer: Josh Moore
Copywriter: Cameron Dowsett
Art Director: Mark Tallis
Art Director: Tom Paine
Producer: Michele Richards
Associate CD / Art Director: Tom Paine
Agency Executive Producer: Christina Hazard
Agency Producer: Marique Knight
Photographer: Troy Goodall
Retoucher: Electric Art
Designer: Lex Fleming
Senior Account Manager: Mike Keen

Time to free your skin.

Rebel Sport: Ode to Winter

Date: May 2014
Agency: Ogilvy & Mather New Zealand
Production: The Sweet Shop
Country: New Zealand
Director: Joel Harmsworth
Executive Creative Director: Angus Hennah
Art Director: Gaelyn Churchill
Copywriter: Angus Hennah
Art Director: Angus Hennah
Creative: Angus Hennah
Creative: Andy Blood
Producer: Phil Liefting
Executive Producer: Fiona King
Executive Producer: Wilf Sweetland
Agency Executive Producer: Amanda Kabel
DoP: Marty Williams
Sound Design: Francis Linehan
Group Account Director: Sandra Daniel
Account Director: Darryl Rogers
Client Team Director: Tanya Laurence
Agency Producer: Steen Bech
Editing Company: The Butchery
Composer: Rob Law
Editor: Graeme Pereira

Nice script.