Adote Um Vira Lata: Follower Dogs

Date: May 2014
Agency: Dim&Canzian São Paulo
Country: Brazil
Chief Creative Officer: Michele Dim D’Ippolito
Creative Director: Michele Dim D’Ippolito
Director: Bruno Cirello
Creative Director: Samuel Segatelli
Art Director: Cristiano Franco
Copywriter: Márcio Bittencourt
Photographer: Marcos Alberti

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Xbox – Halo 5: Squadvertiser

Date: February 2016
Agency: m:united // McCann – London
Production: MRM // McCann
Country: United Kingdom
Project Manager: Clare Mann
Chief Creative Officer: Laurence (lolly) Thomson
Chief Creative Officer: Rob Doubal
Creative Director: Sanjiv Mistry
Creative Director; Jamie Mietz
Creative Director: Chad Warner
Copywriter: Jim Nilsson
Art Director: Jacob Björdal
Interactive Creative Director: Andrei Andreescu

Xbox wanted more gamers to play Halo 5’s multiplayer. But multiplayer is only as good as your teammates. And until now, there was no way to guarantee getting good teammates. Great consumer insight simply executed, very nice work.

Glad Wrap: Instaglad

Date: February 20016
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Nicola Wielopolski
Copywriter: Lawrence Katz
Digital Creative Director: Roberto Adamo
Digital creative: Johan Wepener
Junior Copywriter: Litha Mbotshelwa
Social Marketing Manager: Gadija Daniels
Designer: Melissa Grundlingh

It’s clever, irreverent and has a great attitude. Hijacking the phenomenon of people photographing their lunch/dinner to highlight Glad Wraps core benefit.

 

The Dali Museum: Dreams of Dalí

Date: January 2016
Agency: Goodby Silverstein & Partners
Country: United States of America
Director: Samuel Luchini
Director: Nathan Shipley
Director: Roger Baran
Executive Creative Director: Jeff Goodby
Creative Director: Adam Reeves
Creative Director/ writer: Roger Baran
Creative Director/ art director: Sam Luchini
Producer: Nathan Shipley
Executive Producer: PJ Koll

The idea of inviting people to explore a famous artwork as a virtual space is awesome. There are obviously a ton of VR applications out there already in categories like entertainment and gaming, but this is a nice example of where VR might lead in the arts. I can’t wait to see where this space is taken over the next year.

Vaseline: The Vaseline Healing Project

Date: January 2016
Agency: BBH New York
Country: United States of America
Creative Chairman: John Patroulis
Chief Creative Officer: Ari Weiss
Executive Creative Director: Laura Fegley
Creative team: Mikio Bradley
Creative team: Klara Lindberg
Producer: Christina Carter

Who knew Vaseline cared about or could even help people in a much more desperate situation than you were when you last reached for the Vaseline.This piece is on trend for using the split screen, parallel story technique however, in this case the technique is put to good use.

Drink Driving: Jimi’s Legend Series

Date: November 2015
Agency: Clemenger BBDO, Wellington
Country: New Zealand
Director: Brigid Alkema
Executive Creative Director: Brigid Alkema
Creative: Jimi Jackson
Creative: Frances Cooke
Creative: Millicent Malcolm
Producer: Martin Gray
Production Company: Flare

Over two weeks Jimi released a series of 15 online skits playing different characters stopping ‘would be’ drink drivers in their own unique way.