Glad Wrap: Instaglad

Date: February 20016
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Nicola Wielopolski
Copywriter: Lawrence Katz
Digital Creative Director: Roberto Adamo
Digital creative: Johan Wepener
Junior Copywriter: Litha Mbotshelwa
Social Marketing Manager: Gadija Daniels
Designer: Melissa Grundlingh

It’s clever, irreverent and has a great attitude. Hijacking the phenomenon of people photographing their lunch/dinner to highlight Glad Wraps core benefit.

 

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Lenor: Skirt

Date: August 2015
Agency: GREY
Country: Germany
Chief Creative Officer: Fabian Kirner
Executive Creative Director: Mark Hendy
Executive Creative Director: Neil Elliot
Creative Director: Phillip Benner
Copywriter: Saurabh Kejriwal
Copywriter: Mark Hendy
Copywriter: Neil Elliot
Copywriter: Phillip Benner

Here are some odes to our favourite clothing garments.

Pampers: Hush Little Baby

Date: July 2015
Agency: Saatchi & Saatchi New York
Production: Pulse Films
Country: United States of America
Director: thirtytwo
Executive Creative Director: Jay Benjamin
Creative Director: Yana Hunt
Art Director: Tiffany Pan
Copywriter: Nick Elliot
Group Creative Director: Luca Pannese
Group Creative Director: Luca Lorenzini
Executive Producer: Kira Carstenson
DoP: Reed Morano

Babies bring out the best in all of us.

IKEA: Unbox#1

unbox1_aotw

Date: April 2015
Agency: TBWA Lisbon
Country: Portugal
Executive Creative Director: Leandro Alvarez
Copywriter: Joao Ribeiro
Art Director: Julliano Bertoldi
Client Team Director: Claudia Domingues
Account Director: Marina Zambujo
Photographer: Yves Callewaert
Retoucher: Whitelab

Incredibly simple. And it makes a precise point exactly about what IKEA offers and has always offered – A house less boring or in this case, a balcony less boring.

Citizen Watches: Better Start Now

Date: August 2014
Agency: Wieden + Kennedy, Amsterdam/Tokyo
Country: Netherlands
Director: Johan Kramer
Executive Creative Director: Mikey Farr
Executive Creative Director: Tota Hasegawa
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Producer: Christine Anderton
Executive Producer: Gijs Determeijer

I love the way they use unique end credits for each innovation… and I want that shock-resistant watch with the tan leather strap.

Radiant: Radiant Returns

Date: June 2014
Agency: DDB Melbourne
Country: Australia
Director: Stephen Carroll
Executive Creative Director: Darren Spiller
Art Director: Dan Grech
Art Director: Chris Andrews
Copywriter: Eamonn Dixon
Creative Director/ writer: Simon Bagnasco
Producer: Carol Sinclair
Producer: Tobias Webster
Producer: Ella Huang
Executive Producer: Rebecca Bayly

Buy it. Wear it. Wash it. Return it.

Fevicol: The Free Store

Date: April 2013
Agency: Ogilvy & Mather
Country: India
National Creative Director: Abhijit Avasthi
National Creative Director: Rajiv Rao
Group Creative Director: Kainaz Karmakar
Group Creative Director: Harshad Rajadhyaksha
Copywriter: Hazel Mehta
Art Director: Ankita Gupta
Account Director: Vivek Verma

Everything in this store has been glued down by Fevicol.