McDonald’s: Anything for Love

Date: April 2016
Agency: DDB Sydney
Production: The Sweet Shop
Director: Noah Marshall
Chief Creative Officer: Toby Talbot
Creative Director: Steve Jackson
Creative: Richard Apps
Creative: Jeff Galbraith
Creative: Anna Paine
Creative: Owen Bryson
Producer: Tony Whyman
Executive Producer: Edward Pontifex
DoP: John Toon
Sound Design: Simon Lister
Sound Studio: Nylon
Agency Producer: Jacqui Gillies
Editing Company: The Butchery
Post production: Fin Design
Editor: Tim Mauger
Music Supervisor: Karl Richter

A very sweet story. I would have loved it if they just cut after Dad refused to eat the McDonald’s Chicken Nugget.


Doritos: Ultrasound

Date: February 2016
Agency: Cummins&Partners, Melbourne
Production: Mr Smith
Country: Australia
Director: Peter Carstairs
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Copywriter: Heath Collins
Copywriter: Liam Jenkins
Producer: Helene Nicol
Post production: Method Studios
Editor: Billy Browne

It made me smile.

KFC: Friendship Bucket Test

Date: November 2015
Agency: BBH London
Production: Moxie Pictures
Country: United Kingdom
Director: MJ Delaney
Creative Director: Hamish Pinnell
Creative team: Dan Dehlavi
Creative team: Drew Haselhurst
Producer: Claire Jones
Producer: Dana Rudelier
Executive Producer: Dawn Laren
DoP: Vanessa Whyte

The Friendship Bucket Test challenges friends to answer questions about one another, with chicken as the reward. An online test on lets friends play the game over social media, and people can play the game for real in selected stores around the country.

Burger King: McWhopper Proposal


Date: September 2015
Agency: Y&R New Zealand
Country: New Zealand
Chief Creative Officer: Josh Moore
Director Creative Director: Tom Paine
Creative: Tom Paine
Planner: Jono Key
Account Director: Victoria Meo
Digital Project Manager: Melissa Logan
Agency Producer: Liz Rosby
Agency Producer: Sacha Moore
Designer: James Wendelborn

Brilliantly orchestrated and seductively simple. And this was McDonald’s reply.



Beef: You’re better on Beef

Date: March 2015
Agency: BMF, Sydney
Production: Revolver
Country: Australia
Director: Kim Gehrig
Executive Creative Director: Cam Blackley
Creative Director: Justin Ruben
Art Director: Ryan Fitzgerald
Copywriter: Jim Curtis
Producer: Pip Smart
Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
DoP: Germain McMicking
Sound Design: Tone Aston@Rumble

Love the idea here and all the vignettes, but I don’t think it fits the product.

McDonald’s: McMuffin Sunrise


Date: February 2015
Agency: Cossette Vancouver
Production: Bell Media
Country: Canada
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
Group Account Director: Anne Buch
Production Manager: Sue Barteluk
Account Manager: Melissa Guillergan
Account Manager: Karen Babiak

This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun. A timely reminder of breakfast at McDonald’s.

Weight Watchers: My Butt

Date: January 2015
Wieden + Kennedy, Portland
Country: United States of America
Director: John Hillcoat
Executive Creative Director: Joe Staples
Executive Creative Director: Susan Hoffman
Executive Creative Director: Mark Fitzloff
Creative Director: Jason Kreher
Creative Director: Michael Tabtabai
Copywriter: Derek Szyna
Art Director: Devin Gillespie
Producer: Shannon Worley
Exec Agency Producer: Ben Grylewicz
Executive Producer: Matt Factor
DoP: Nicholas Karatkasanis

Your backside can be your best friend or your worst enemy.