Suumo: Shell We Move

Date: April 2016
Agency: HAKUHODO Kettle Inc
Country: Japan
Executive Creative Director: Kentaro Kimura

Using hermit crab shells as outdoor media. As ludicrous as that sounds, it actually makes sense for the message and serves as a living demonstration.


Quatro Patinhas NGO: Priceless Pets

Date: April 2015
Agency: NBS
Country: Brazil
Director: Cláudio Reston
Creative Chairman: André Lima
Executive Creative Director: Carlos André Eyer
Art Director: Augusto Correia
Copywriter: Bob Ferraz

Replacing the animals for sale in the pet shop with pets for adoption, what a great idea. After all its the emotional connection, not where a pet comes from that makes it worthy of being taken home.

Jack Daniel’s: The Bar That Jack Built

Date: December 2014
Agency: Arnold Furnace
Production: Filmgraphics Entertainment
Country: Australia
Director: Dylan Harrison
Executive Creative Director: Tom Spicer
Creative Director: Tom Spicer
Copywriter: Cameron Brown
Art Director: Luke Duggan
Executive Producer: Anna Fawsett
Group Account Director: Ian Hartley
Agency Producer: Melissa Petryszyn
Designer: Nic Adamovich
Designer: Darren Cole

Come and work for Jack – literally, and help build a bar in exchange for whiskey. The more materials, time or expertise you volunteer, the more Jack Daniel’s you’ll get …

Everything was crowd-sourced, from the bar itself to the entertainment on the night and even 3 of the campaign’s 6 content films. It’s a fun solution to the problem that many clients are trying to solve these days – how to have a more prominent social/digital presence without sacrificing analog connections with customers.

Joburg Zoo: Night tours ‘See What Comes Out In The Dark’

Date: September 2014
Agency: Y&R South Africa (Johannesburg Office)
Country: South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Creative Director: Jacques Shalom
Copywriter: Andre Vrdoljak
Art Director: Andrea Ferreira
Illustrator: Renata Vice
Illustrator: Francoise Botes
Designer: Julia Eccles

Joburg Zoo offers night tours that feature their nocturnal animals, but no one knows about it.

Burger King: Motel Burger King

Date: May 2014
Agency: Colenso BBDO, Auckland
Country: New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Brett Colliver
Copywriter: Simon Vicars
Producer: Scott chapman
Head of Art: Mike Davison
Account Director: Anna Holloway
Account Director: Angela Vance
Editor: Marco Siraky and Mike Hammond
Print Producer: Merenia Gilbert
Print Producer: Sheridan Derby
Designer: Brent Courtney

Everyone loves The Whopper. It’s most customers default burger of choice. So how could they get New Zealanders to cheat on their beloved Whopper with three new chicken burgers? Well, motels have long been used by people to cheat.

ANTI-WOMEN ABUSE: #WomenAgainstAbuse

Date: February 2014
Agency: BBDO Proximity Thailand
Country: Thailand
Director: Thasorn Boonyanate
Officer Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Chalit Manuyakorn
Copywriter: Peter Oh
Copywriter: Thasorn Boonyanate
Copywriter: Premwadee Premwongsiri
Art Director: Rook Floro
Art Director: Choedchitt Koedkietpong
Art Director: Kusuma Arunanondchai
Planner: Tutiya Disphanurat
Account Director: Anchalee Kerdchan
Photographer; Chamni’s Eye
Retoucher: Somsak Chidchawange
Music: Thasorn Boonyanate
Account team: Wachira Ampornpachra
Account team: Paphavee Lekviriyakul

Thailand ranks second in the world for the occurrence and acceptance of abuse against women, and a majority of instances of abuse go unreported.

Time Out Shanghai: Time Out Shanghai Stolen Phone Tour

Date: July 2013
Agency: EnergyBBDO Shanghai
Production: Limelight Studios, Shanghai
Country: China
Director: Kristian Hansen
Executive Creative Director: Kevin Lynch
Creative Director: Nate Gagnon
Art Director: Alex Zhao
Account Director: James Drummond
Client Team Director: Jake Newby
Account Director: Angel Zhang

I really like this idea to promote Time Out magazine in Shanghai.

The Akanksha Foundation: Classroom Mumbai

Date: February 2013
Agency: Ogilvy, Mumbai
Country: India
Creative Director: Rajiv Rao
Creative Director: Abhijit Avasthi
Creative Director: Kiran Antony
Creative Director: SHAHRUKH IRANI
Art Director / Copywriter: Rakesh Jha
Copywriter: Jigar Fernandes
Copywriter: Parth Gadhia
Copywriter: Harshad Salian
Art Director: Aishik Sengupta
DoP: Raaj Chakravarti
Account Director: Hitesh Patel
Editor: Mohit Chatterjee
Editor: Shiva
Photographer: Gireesh Sharma
Account manager: Roswita Akolkar
Account manager: Rohan Padhye

A really nice idea to help the Akanksha Foundation find volunteer teachers.