New York Lottery: Thoughts – Car


Date: November 2013

Agency: DDB New York
Country: United States of America
Uploaded 23 November, 2013
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Assoc Creative Director: Carlos Wigle
Assoc Creative Director: Aron Fried
Head of Design: Juan Carlos Pagan
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe DiSalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Hon

What will you think about when you don’t have to think about money?


City of Buenos Aires: Don’t Act Like a Pedestrian / Music


Date: May 2016
Agency: The Community
Country: United States of America
Chief Creative Officer: Joaquín Molla
Chief Creative Officer: José Molla
Associate CD / Art Director: Fernando Reis
Associate CD / Copywriter: Marcelo Padoca
Senior Art Director: Guilherme Nóbrega
Illustrator: Arthur D’araujo

A ruthlessly simple and eye catching execution, and enormously relevant to almost any big city where bikers sometimes seem to forget they are on a vehicle too.

Barbie: The Evolution of Barbie

Date: January 2016
Agency: BBDO San Francisco
Production: Nonfiction Unlimited
Country: United States of America
Director: Rory Kennedy
Executive Creative Director: Matt Miller
Creative Director: Amber Justis
Creative Director: Kevin Thomson
Copywriter: Ian Hill
Art Director: Tu Phan
Producer: Whitney Ferris
Producer: Jim Shippee
Executive Producer: Michael Degan
Executive Producer: Loretta Jeneski

Imagination comes in all shapes and sizes. That’s why the world of Barbie is evolving. See the inspiration behind the new dolls and meet the team that made it possible. Agency: BBDO San Francisco.

It’s great to see an agency given a chance to influence the product in this way. I wish it happened more.

Xbox – Halo 5: Squadvertiser

Date: February 2016
Agency: m:united // McCann – London
Production: MRM // McCann
Country: United Kingdom
Project Manager: Clare Mann
Chief Creative Officer: Laurence (lolly) Thomson
Chief Creative Officer: Rob Doubal
Creative Director: Sanjiv Mistry
Creative Director; Jamie Mietz
Creative Director: Chad Warner
Copywriter: Jim Nilsson
Art Director: Jacob Björdal
Interactive Creative Director: Andrei Andreescu

Xbox wanted more gamers to play Halo 5’s multiplayer. But multiplayer is only as good as your teammates. And until now, there was no way to guarantee getting good teammates. Great consumer insight simply executed, very nice work.

Xbox / Tomb Raider: Survival Billboard – Terms & Horrible, Horrible Conditions


Date: October 2015tc_aotw
Agency: McCann London
Country: United Kingdom
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Laurence Thomson
Creative Director: Jamie Mietz
Creative Director: Sanjiv Mistry
Copywriter: Jim Nilsson
Copywriter: Sanjiv Mistry
Copywriter: Anja McGuiness
Art Director: Jacob Bjordal
Planner: Thomas Keane
Designer: Colin Lee
Designer: Danny Elliot

This is proof that nothing should be off limits when it comes to creative thinking.

Scrabble: Love Story

Date: May 2015
Agency: LOLA Madrid
Production: Landia
Country: Spain
Director: Rodrigo Saavedra
Executive Creative Director: Pancho Cassis

This boy meets girl story told through anagrams taps into the joy of Scrabble beautifully. The quirkiness of the wordplay, like pairing ‘cab driver’ with ‘crab diver’, gives it a whimsical tone that’s enhanced by the almost symmetrical framing style of the film. Magical.

Call of Duty: Ember

Date: April 2015
Agency: 72andSunny, Los Angeles
Country: United States of America
Chief Creative Officer: Glenn Cole
Executive Creative Director: Frank Hahn
Creative Director: Rey Andrade
Copywriter: Jed Cohen
Creative Director/ writer: Josh Fell
Producer: Shannon Worley
Senior Copywriter: Kako Mendez
Executive Producer: Dan Ruth

Video game trailers often try to immerse you in the storyline of the game with real world footage only to have the emotional rug pulled out from them when they showcase the actual game footage. This Call of Duty teaser, resists that temptation and instead uses the power of our imaginations to keep us locked into the plot of the game.

PornHub: Watch Porn, Save your life

Date: April 2015
Agency: McCann Lima
Country: Peru
Chief Creative Director: Mauricio Fernández-Maldonado
Chief Creative Director: Nicolás Romanó
Art Director: Julio Silva
Copywriter: Mario Anchorena
Copywriter: Victor Luna
Producer: Lucho Cisneros
Account Director: Mirjana Slavkovic

It’s the ideal moment to each men exactly how to examine their testicles.

Supercell: Clash of Clans

Date: February 2015
Agency: Barton F. Graf 9000, New York
Production: Psyop/MJZ
Country: United States of America
Director: Fletcher Moules
Director: Tom Kuntz
Music: Butter
Composer/CD – Andrew Sherman
EP/Managing Director – Ian Jeffreys
Producer – Ryan Faucett
Recorded at Butter Music & Sound, NY & Avatar Studios

A great piece of comedy.