BMW: Eyes On Gigi Hadid

Date: April 2016
Agency: Jung von Matt/ Spree
Executive Creative Director: Till Eckel
Creative Director: Christian Woelky
Creative Director: Stefan Amtmann
Art Director: Dustin Przibilla

I like the idea here.


1 Second Every Day: 1 Second Every Day

Date: August 2015
Agency: John St, Montreal, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Art Director: Sebastien Lafaye
Copywriter: Cedric Audet
Account Service: Mylene Savoie
Production: Madison Papple, Anna Nielson
Media: Chloé Boissonault, Nancy Laroche, Isabelle Vallée
Media agency: Espace M
Voice: Alex Ivanovici
Sound Ingineer: François Belanger
Sound Studio: Appollo
Music: Bensound

Hmmm, not sure this entirely works – but there is something very interesting about the concept.

McDonald’s: McMuffin Sunrise


Date: February 2015
Agency: Cossette Vancouver
Production: Bell Media
Country: Canada
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
Group Account Director: Anne Buch
Production Manager: Sue Barteluk
Account Manager: Melissa Guillergan
Account Manager: Karen Babiak

This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun. A timely reminder of breakfast at McDonald’s.

SickKids Foundation: Better Tomorrows

Date: November 2014
Agency: JWT Canada
Production: Sons & Daughters
Country: Canada
Director: Mark Zibert
Chief Creative Officer: Brent Choi
Creative Director: Ryan Spelliscy
Art Director: Cindy Habana
Copywriter: Mike DeCandido
Producer: Raquel Rose
Assoc Creative Director: Andy Brokenshire
Executive Producer: Joan Bell
Executive Producer: Sam McLaren

45 ads aired over 45 days, featuring young patients and their loved ones resiliently facing tough medical challenges, all nicely observed and written, all ending with the same compelling call to action: help make their tomorrow as good as your today.

Kroger: Poodle / Scooter

Date: November 2014
Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriters: Patrick Scissons, Graeme Campbell
Art Director: Logan Gabel
Agency Producer: Erica Metcalfe
Account Team: Laura Rovinescu, Darlene Remlinger
Production Company: The Eggplant
Producers: Adam Damelin, Roc Gagliese
Photography: Eden Robbins
Retoucher: Hardave Grewal
Sound Engineer: Nathan Handy


Screen Colons Canada: Seats


Date: March 2014
Agency: One Advertising, Canada
Country: Canada
Creative Director: Karen Howe
Copywriter: Vinay Parmar
Associate CD / Art Director: Mike Lang
Photographer: Eden Robbins
Media: Aileen Grant
Account Services: Matt Sinuita, Joachim Holmgren
Strategy: Dave Rewak, Adam Brain

Most Canadians don’t know they need to be screened for colon cancer starting at age 50. This is a clever way to tell them.