Adote Um Vira Lata: Follower Dogs

Date: May 2014
Agency: Dim&Canzian São Paulo
Country: Brazil
Chief Creative Officer: Michele Dim D’Ippolito
Creative Director: Michele Dim D’Ippolito
Director: Bruno Cirello
Creative Director: Samuel Segatelli
Art Director: Cristiano Franco
Copywriter: Márcio Bittencourt
Photographer: Marcos Alberti


Itaipava: Don’t open a bottle and drive

Date: August 2015
Agency: Y&R Sao Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Renata El Dib
Copywriter: Leandro Lourenção
Producer: Thaís Gordon
Group Account Director: Luiz Villano
Account Director: Ana Luiza Leite

Bottle openers made from crashed car parts – a truly original idea for the well-trod territory of “don’t drink and drive”.

Nivea: Nivea Doll

Date: June 2015
Agency: FCB Brasil
Country: Brazil
Creative Director: Adriano Alarcon
Creative Director: Carlos Schleder
Art Director: Victor Bustani
Art Director: Ricardo Silveira
Art Director: Rodrigo Leal Rodrigues
Copywriter: Giampetro Zanon
Copywriter: Marcelo Jun Sato
Copywriter: André Bittar
Creative: Joanna Monteiro
Creative: Max Geraldo

A doll to give to children that gets just as sunburned as they do. Very nice use of a medium that kids love.

Quatro Patinhas NGO: Priceless Pets

Date: April 2015
Agency: NBS
Country: Brazil
Director: Cláudio Reston
Creative Chairman: André Lima
Executive Creative Director: Carlos André Eyer
Art Director: Augusto Correia
Copywriter: Bob Ferraz

Replacing the animals for sale in the pet shop with pets for adoption, what a great idea. After all its the emotional connection, not where a pet comes from that makes it worthy of being taken home.

Festival Mix Brasil: Everyone is gay

Date: November 2014
Agency: Neogama BBH, São Paulo
Production: Hungry Man Brazil
Country: Brazil
Director: Amnesia
Director: João Caetano Feyer
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas
Art Director: Daniel Chagas Martins
Copywriter: Fabio Mozeli
Art Director: Fabiano Pinel
Producer: Fernanda Costa
Producer: Marina Castilho
Planner: Eduardo Lorenzi
Agency Executive Producer: Mariah Bayeux
Sound Studio: Satélite Áudio
Account Director: Silvia Tommasini
Post production: Efecktor

A textbook example of how to take a truthful insight (everyone does things that some other people consider ‘gay’), turn it into a solid proposition (if everyone’s gay, Festival Mix Brasil is for everyone) and deliver it with simple, joyous confidence.