Meat & Livestock Australia: You Never Lamb Alone

Date: September 2016
Agency: The Monkeys
Production: Plaza Films
Country: Australia
Director: Paul Middleditch
Executive Creative Director: Scott Nowell
Creative Director: Grant Rutherford
Copywriter: Tim Pashen
Producer: Abby Hunt
Producer: Caroline David
Producer: Jess Bonney
Senior Art Director: Barbara Humphries
Executive Producer: Peter Masterton
DoP: Daniel Ardilley

A cast of Aussies from all walks of life, come together over a lamb barbecue.


McDonald’s: Anything for Love

Date: April 2016
Agency: DDB Sydney
Production: The Sweet Shop
Director: Noah Marshall
Chief Creative Officer: Toby Talbot
Creative Director: Steve Jackson
Creative: Richard Apps
Creative: Jeff Galbraith
Creative: Anna Paine
Creative: Owen Bryson
Producer: Tony Whyman
Executive Producer: Edward Pontifex
DoP: John Toon
Sound Design: Simon Lister
Sound Studio: Nylon
Agency Producer: Jacqui Gillies
Editing Company: The Butchery
Post production: Fin Design
Editor: Tim Mauger
Music Supervisor: Karl Richter

A very sweet story. I would have loved it if they just cut after Dad refused to eat the McDonald’s Chicken Nugget.

Doritos: Ultrasound

Date: February 2016
Agency: Cummins&Partners, Melbourne
Production: Mr Smith
Country: Australia
Director: Peter Carstairs
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Copywriter: Heath Collins
Copywriter: Liam Jenkins
Producer: Helene Nicol
Post production: Method Studios
Editor: Billy Browne

It made me smile.

Tiger Beer: Wok

Date: January 2016
Agency: Droga5 Sydney
Production: The Sweet Shop
Country: Australia
Director: Sega
Creative Chairman: David Nobay
Creative Director: Andy Fergusson
Art Director: Tommy Cehak
Copywriter: Gavin Chimes
Executive Producer: Wilf Sweetland
Executive Producer: Daniel Ho
Executive Producer: Edward Pontifex

It’s a nicely crafted piece that captures the street food culture of Asia in an authentic but slightly magical way.

Medibank: Skipping Girl

Date: June 2015
Agency: WhybinTBWA Group Melbourne
Production: Method Studios
Country: Australia
Director: Brian Patto
Creative Chairman: Scott Whybin
Executive Creative Director: Paul Reardon
Copywriter: Tim Woolford
Art Director: Scott Canning
Art Director: Nicholas Sellers
Producer: Pip Heming
Head of Digital: Dave Keating
Sound Design: Leo Guardo
Head of Broadcast: Margot Ger
Editor: Elodie Fouqueau
Designer: Ben Hall
Senior Account Director: Matt Chiodo
Account manager: Courtney Bramwell

Here’s one YouTube pre-roll ad that might just succeed in getting people to not skip it after its first five seconds.

Victoria Bitter: Raise a Glass Appeal 2015

Date: April 2015
Client: Victoria Bitter
Agency: Clemenger BBDO Melbourne
Production: Clemenger BBDO
Country: Australia
Director: Derin Seale
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Senior Art Director: Luke Thompson
Senior Copywriter: Jim Robbins
Executive Producer: Karen Bryson
Senior Agency Producer: Lisa Moro

Simply brilliant.

Jack Daniel’s: The Bar That Jack Built

Date: December 2014
Agency: Arnold Furnace
Production: Filmgraphics Entertainment
Country: Australia
Director: Dylan Harrison
Executive Creative Director: Tom Spicer
Creative Director: Tom Spicer
Copywriter: Cameron Brown
Art Director: Luke Duggan
Executive Producer: Anna Fawsett
Group Account Director: Ian Hartley
Agency Producer: Melissa Petryszyn
Designer: Nic Adamovich
Designer: Darren Cole

Come and work for Jack – literally, and help build a bar in exchange for whiskey. The more materials, time or expertise you volunteer, the more Jack Daniel’s you’ll get …

Everything was crowd-sourced, from the bar itself to the entertainment on the night and even 3 of the campaign’s 6 content films. It’s a fun solution to the problem that many clients are trying to solve these days – how to have a more prominent social/digital presence without sacrificing analog connections with customers.

Optus: Clever Buoy

Date: September 2014
Agency: M&C Saatchi Sydney
Production: Shark Mitigation Systems / Google Australia
Country: Australia
Concept / Art Director: Paul Gregson
Concept / Copywriter: Jono Flannery
Concept / Creative Technologist: James Bush
Creative Director: Paul Dunne
Creative Director: Ant Larcombe

A smart ocean buoy that detects sharks and sends instant alerts to lifeguards via the Optus Network. I love the idea, although I’m not sure about the name.