Tiger Beer: Wok

Date: January 2016
Agency: Droga5 Sydney
Production: The Sweet Shop
Country: Australia
Director: Sega
Creative Chairman: David Nobay
Creative Director: Andy Fergusson
Art Director: Tommy Cehak
Copywriter: Gavin Chimes
Executive Producer: Wilf Sweetland
Executive Producer: Daniel Ho
Executive Producer: Edward Pontifex

It’s a nicely crafted piece that captures the street food culture of Asia in an authentic but slightly magical way.


Johnnie Walker: Dear Brother

Date: December 2015
Country: Germany
Director: Daniel Titz
Director: Dorian Lebherz
Producer: Madlen Folk
Producer: Johann Valentinitsch
DoP: Jan David Günther


Like the poetry, love the script… but I do feel slightly uncomfortable about a brand using death to sell their product.

Itaipava: Don’t open a bottle and drive

Date: August 2015
Agency: Y&R Sao Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Renata El Dib
Copywriter: Leandro Lourenção
Producer: Thaís Gordon
Group Account Director: Luiz Villano
Account Director: Ana Luiza Leite

Bottle openers made from crashed car parts – a truly original idea for the well-trod territory of “don’t drink and drive”.

Carlsberg: If Carlsberg Did Haircuts

Date: June 2014
Agency: 72andSunny, Amsterdam
Production: Division
Country: Netherlands
Director: François Rousselet
Executive Creative Director: Carlo Cavallone
Creative Director: Matt Heck
Art Director: Roger Belles
Copywriter: Jorge Brandao
Copywriter: Carlos Font
Producer: Eline Bakker
Producer: Jennifer Cursio
DoP: Nicholas Loirn

A story that I just had to watch until the end featuring beer, razor sharp comedy, the most precise wet shaves known to man, reinventions of the barbershop quartet and the world’s coolest dog.


Jack Daniel’s: The Bar That Jack Built

Date: December 2014
Agency: Arnold Furnace
Production: Filmgraphics Entertainment
Country: Australia
Director: Dylan Harrison
Executive Creative Director: Tom Spicer
Creative Director: Tom Spicer
Copywriter: Cameron Brown
Art Director: Luke Duggan
Executive Producer: Anna Fawsett
Group Account Director: Ian Hartley
Agency Producer: Melissa Petryszyn
Designer: Nic Adamovich
Designer: Darren Cole

Come and work for Jack – literally, and help build a bar in exchange for whiskey. The more materials, time or expertise you volunteer, the more Jack Daniel’s you’ll get …

Everything was crowd-sourced, from the bar itself to the entertainment on the night and even 3 of the campaign’s 6 content films. It’s a fun solution to the problem that many clients are trying to solve these days – how to have a more prominent social/digital presence without sacrificing analog connections with customers.

Speight’s: Speight’s Father’s Day


Drinks, alcoholic
Date: September 2014
Agency: DDB New Zealand
Country: New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative: Rory Mckechnie
Creative: Adam Thompson
Group Account Director: Scott Wallace
Agency Producer: Andy Robilliard
Designer: Gordon Moir
Designer: Amanda Summersby
Senior Account Manager: Jonathan Rea

Have a beer with your old man this Father’s Day.