adidas originals: Future

 

Date: January 2016
Agency: Johannes Leonardo, New York
Production: RSA
Country: United States of America
Director: Terence Neale
Chief Creative Officer: Jan Jacobs
Chief Creative Officer: Leo Premutico
Creative Director: Ferdinando Verderi
Creative Director: Wesley Phelan
Creative Director: Matthew Edwards
Copywriter: Alex Schwartz
Producer: Tina Diep
Producer: Betsy Blakemore
Executive Producer: Justin Lane
Executive Producer: Jules Daly
Executive Producer: Tracie Norfleet
DoP: Sebastian Wintero

Adidas Originals partners with some of tomorrow’s most exciting cultural creators. Each member challenges the idea of the future through their craft and creativity. Aleali May, Luka Sabbat, Iman Shumpert, Kyu Steed, Reese Cooper, Ikwa, and Design Butler, all defiantly walk forward towards the unknown.

Barbie: The Evolution of Barbie

Date: January 2016
Agency: BBDO San Francisco
Production: Nonfiction Unlimited
Country: United States of America
Director: Rory Kennedy
Executive Creative Director: Matt Miller
Creative Director: Amber Justis
Creative Director: Kevin Thomson
Copywriter: Ian Hill
Art Director: Tu Phan
Producer: Whitney Ferris
Producer: Jim Shippee
Executive Producer: Michael Degan
Executive Producer: Loretta Jeneski

Imagination comes in all shapes and sizes. That’s why the world of Barbie is evolving. See the inspiration behind the new dolls and meet the team that made it possible. Agency: BBDO San Francisco.

It’s great to see an agency given a chance to influence the product in this way. I wish it happened more.

NZ Transport Agency: Hello

Date: March 2016
Agency: Clemenger BBDO, Wellington
Production: Curious Film
Country: New Zealand
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter / Art Director: Emily Beautrais
Copywriter / Art Director: Steve Hansen

Young passengers feel uncomfortable when their drivers use their phones. Hello makes that discomfort visible without a heavy, judgmental tone.

Subaru: Road Angels

Date: March 2016
Agency: Independiente
Production: Tiempo Real
Country: Panama
Director: Jaico Ferrari
Managing Director: Mauriett Quintero
Creative Director: Jonathan Lasso
Creative Director: Dennis de Icaza
Art Director: La Barbie
Digital creative: Alberto Lam

This campaign touches the heart and seems even more powerful that it’s done by hand by a bunch of young people at night. It has mystery and intrigue. I know if I saw it I would never forget it.

Deutsches Kinderhilfswerk: The Namechanger

Date: April 2016
Agency: Jung von Matt Hamburg
Production: Bears Calling GmbH
Country: Germany
Director: Paul Gerwien
Executive Creative Director: Dörte Spengler-Ahrens
Executive Creative Director: Raphael Brinkert
Creative Director: Frank Seiler
Art Director: Juliana Paracencio
Art Director: Barbara Dirscherl
Art Director: Michael Wilde
Copywriter: Luiz-Vicente Simoes
Copywriter: Sandra Eichner
Copywriter: Sofia Christidou

Smart and impactful. This piece diffuses the power of derogatory names and labels by letting kids who are being bullied know they are in the company of heroes.