Rail Safety Week: The Conscious Crossing

Date: August 2016
Agency: Clemenger BBDO, Wellington
Production: Flare
Country: New Zealand
Uploaded 26 August, 2016
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter: JP Twaalfhoven
Art Director: Steve Hansen
Executive Producer: Christina Hazard
Account Director: Claudia Zwimpfer
Agency Producer: Carly Neemia
Agency Producer: Carne Godfrey
Account manager: Fern Holloway

Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed. I hope this idea saves a few lives.

Maltesers: Theo’s Dog

Date: September 2016
Agency: AMV BBDO, London
Production: Biscuit Filmworks
Country: United Kingdom
Director: Clay Weiner
Creative Director: Tim Riley
Art Director / Copywriter: Dave Buchanan
Agency Producer: Lizzie Mabbott
Agency Producer: Frankie Burwell-Wright

You’re far more interested in her story here than her disability, and that reminds us that we’re all just people. People who like to shoot it with their friends and nosh on a bag of Maltesers from time to time.

Meat & Livestock Australia: You Never Lamb Alone

Date: September 2016
Agency: The Monkeys
Production: Plaza Films
Country: Australia
Director: Paul Middleditch
Executive Creative Director: Scott Nowell
Creative Director: Grant Rutherford
Copywriter: Tim Pashen
Producer: Abby Hunt
Producer: Caroline David
Producer: Jess Bonney
Senior Art Director: Barbara Humphries
Executive Producer: Peter Masterton
DoP: Daniel Ardilley

A cast of Aussies from all walks of life, come together over a lamb barbecue.

Society: Matches That Help To Quit Smoking

Date: September 2016
Agency: Publicis Visage, Kiev
Country: Ukraine
Creative Director: Anton Savchuk
Creative team: Artem Karelin
Art Director: Anastasia Roganova

A simple, visual reminder to smokers that every cigarette has an effect on your lungs. It’s smart the way they incorporated the message into the physical act of the behaviour they’re trying to change.

New York Lottery: Thoughts – Car

new-york-lottery-thoughts-car-1024-10725

Date: November 2013

Agency: DDB New York
Country: United States of America
Uploaded 23 November, 2013
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Assoc Creative Director: Carlos Wigle
Assoc Creative Director: Aron Fried
Head of Design: Juan Carlos Pagan
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe DiSalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Hon

What will you think about when you don’t have to think about money?

City of Buenos Aires: Don’t Act Like a Pedestrian / Music

79038_Bici-Music

Date: May 2016
Agency: The Community
Country: United States of America
Chief Creative Officer: Joaquín Molla
Chief Creative Officer: José Molla
Associate CD / Art Director: Fernando Reis
Associate CD / Copywriter: Marcelo Padoca
Senior Art Director: Guilherme Nóbrega
Illustrator: Arthur D’araujo

A ruthlessly simple and eye catching execution, and enormously relevant to almost any big city where bikers sometimes seem to forget they are on a vehicle too.

Chevrolet: Little Red Corvette

prince-tribute-chevy-hed-2016

Date: April 2016
Agency: Commonwealth//McCann
Country: United States of America
Creative Chairman: Linus Karlsson
Chief Creative Officer: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director/ writer: Tony Hossain
Executive Producer: Steve Lyons

If you’re going to write an ad marking the passing of Prince, you’d better make it a good ad. I mean, a really good ad. That’s exactly what the folks at Chevrolet have done. The headline plays back the lyrics of the great man, the addition of his life dates makes the whole thing more poignant and the art direction does its job beautifully, whilst managing to remain restrained. The ad reminds us in seconds of two things – how sad it is that this genius is gone and how great advertising is when it’s done right.