Rail Safety Week: The Conscious Crossing

Date: August 2016
Agency: Clemenger BBDO, Wellington
Production: Flare
Country: New Zealand
Uploaded 26 August, 2016
Executive Creative Director: Brigid Alkema
Creative Director: Emily Beautrais
Copywriter: JP Twaalfhoven
Art Director: Steve Hansen
Executive Producer: Christina Hazard
Account Director: Claudia Zwimpfer
Agency Producer: Carly Neemia
Agency Producer: Carne Godfrey
Account manager: Fern Holloway

Pedestrians often become complacent at railway level crossings, especially where expensive warning signals can’t be installed. I hope this idea saves a few lives.

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