Society: Matches That Help To Quit Smoking

Date: September 2016
Agency: Publicis Visage, Kiev
Country: Ukraine
Creative Director: Anton Savchuk
Creative team: Artem Karelin
Art Director: Anastasia Roganova

A simple, visual reminder to smokers that every cigarette has an effect on your lungs. It’s smart the way they incorporated the message into the physical act of the behaviour they’re trying to change.

New York Lottery: Thoughts – Car

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Date: November 2013

Agency: DDB New York
Country: United States of America
Uploaded 23 November, 2013
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan
Group Creative Director: Rich Sharp
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Assoc Creative Director: Carlos Wigle
Assoc Creative Director: Aron Fried
Head of Design: Juan Carlos Pagan
Artist: Ray Oranges
Project Manager: Julie Evcimen
Print Producer: Joe DiSalvo
Art Buyer: Jane Piampiano
Retoucher: Fan Hon

What will you think about when you don’t have to think about money?

City of Buenos Aires: Don’t Act Like a Pedestrian / Music

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Date: May 2016
Agency: The Community
Country: United States of America
Chief Creative Officer: Joaquín Molla
Chief Creative Officer: José Molla
Associate CD / Art Director: Fernando Reis
Associate CD / Copywriter: Marcelo Padoca
Senior Art Director: Guilherme Nóbrega
Illustrator: Arthur D’araujo

A ruthlessly simple and eye catching execution, and enormously relevant to almost any big city where bikers sometimes seem to forget they are on a vehicle too.