Chevrolet: Little Red Corvette

prince-tribute-chevy-hed-2016

Date: April 2016
Agency: Commonwealth//McCann
Country: United States of America
Creative Chairman: Linus Karlsson
Chief Creative Officer: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Creative Director/ writer: Tony Hossain
Executive Producer: Steve Lyons

If you’re going to write an ad marking the passing of Prince, you’d better make it a good ad. I mean, a really good ad. That’s exactly what the folks at Chevrolet have done. The headline plays back the lyrics of the great man, the addition of his life dates makes the whole thing more poignant and the art direction does its job beautifully, whilst managing to remain restrained. The ad reminds us in seconds of two things – how sad it is that this genius is gone and how great advertising is when it’s done right.

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