Deutsches Kinderhilfswerk: The Namechanger

Date: April 2016
Agency: Jung von Matt Hamburg
Production: Bears Calling GmbH
Country: Germany
Director: Paul Gerwien
Executive Creative Director: Dörte Spengler-Ahrens
Executive Creative Director: Raphael Brinkert
Creative Director: Frank Seiler
Art Director: Juliana Paracencio
Art Director: Barbara Dirscherl
Art Director: Michael Wilde
Copywriter: Luiz-Vicente Simoes
Copywriter: Sandra Eichner
Copywriter: Sofia Christidou

Smart and impactful. This piece diffuses the power of derogatory names and labels by letting kids who are being bullied know they are in the company of heroes.

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