Barbie: The Evolution of Barbie

Date: January 2016
Agency: BBDO San Francisco
Production: Nonfiction Unlimited
Country: United States of America
Director: Rory Kennedy
Executive Creative Director: Matt Miller
Creative Director: Amber Justis
Creative Director: Kevin Thomson
Copywriter: Ian Hill
Art Director: Tu Phan
Producer: Whitney Ferris
Producer: Jim Shippee
Executive Producer: Michael Degan
Executive Producer: Loretta Jeneski

Imagination comes in all shapes and sizes. That’s why the world of Barbie is evolving. See the inspiration behind the new dolls and meet the team that made it possible. Agency: BBDO San Francisco.

It’s great to see an agency given a chance to influence the product in this way. I wish it happened more.

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