Xbox – Halo 5: Squadvertiser

Date: February 2016
Agency: m:united // McCann – London
Production: MRM // McCann
Country: United Kingdom
Project Manager: Clare Mann
Chief Creative Officer: Laurence (lolly) Thomson
Chief Creative Officer: Rob Doubal
Creative Director: Sanjiv Mistry
Creative Director; Jamie Mietz
Creative Director: Chad Warner
Copywriter: Jim Nilsson
Art Director: Jacob Björdal
Interactive Creative Director: Andrei Andreescu

Xbox wanted more gamers to play Halo 5’s multiplayer. But multiplayer is only as good as your teammates. And until now, there was no way to guarantee getting good teammates. Great consumer insight simply executed, very nice work.

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