Glad Wrap: Instaglad

Date: February 20016
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Nicola Wielopolski
Copywriter: Lawrence Katz
Digital Creative Director: Roberto Adamo
Digital creative: Johan Wepener
Junior Copywriter: Litha Mbotshelwa
Social Marketing Manager: Gadija Daniels
Designer: Melissa Grundlingh

It’s clever, irreverent and has a great attitude. Hijacking the phenomenon of people photographing their lunch/dinner to highlight Glad Wraps core benefit.

 

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