Doritos: Ultrasound

Date: February 2016
Agency: Cummins&Partners, Melbourne
Production: Mr Smith
Country: Australia
Director: Peter Carstairs
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Copywriter: Heath Collins
Copywriter: Liam Jenkins
Producer: Helene Nicol
Post production: Method Studios
Editor: Billy Browne

It made me smile.


H&M: Everyone Dresses Like Beckham

Date: February 2016
Agency: adam&eveDDB
Production: Sonny London
Country: United Kingdom
Director: Fredrik Bond
Chief Creative Officer: Ben Priest
Executive Creative Director: Richard Brim
Copywriter: John Long
Art Director: Matt Gay
Producer: Alicia Richards
Agency Producer: Jack Bayley

A great insight, beautifully executed with a memorable twist at the end.

Randolph Engineering: Hawk


Date: February 2016
Agency: RKCR/Y&R London
Country: United Kingdom
Executive Creative Director: Mark Roalfe
Creative Director: Tim Brookes
Creative Director: Lee Aldridge
Agency Producer: Kate Manning

Many of the world’s most dramatic events over the last forty-four years have been witnessed through a pair of Randolph aviators.



Xbox – Halo 5: Squadvertiser

Date: February 2016
Agency: m:united // McCann – London
Production: MRM // McCann
Country: United Kingdom
Project Manager: Clare Mann
Chief Creative Officer: Laurence (lolly) Thomson
Chief Creative Officer: Rob Doubal
Creative Director: Sanjiv Mistry
Creative Director; Jamie Mietz
Creative Director: Chad Warner
Copywriter: Jim Nilsson
Art Director: Jacob Björdal
Interactive Creative Director: Andrei Andreescu

Xbox wanted more gamers to play Halo 5’s multiplayer. But multiplayer is only as good as your teammates. And until now, there was no way to guarantee getting good teammates. Great consumer insight simply executed, very nice work.


Glad Wrap: Instaglad

Date: February 20016
Agency: DDB South Africa
Country: South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Nicola Wielopolski
Copywriter: Lawrence Katz
Digital Creative Director: Roberto Adamo
Digital creative: Johan Wepener
Junior Copywriter: Litha Mbotshelwa
Social Marketing Manager: Gadija Daniels
Designer: Melissa Grundlingh

It’s clever, irreverent and has a great attitude. Hijacking the phenomenon of people photographing their lunch/dinner to highlight Glad Wraps core benefit.



smart fortwo: The Most Open Test Drive

Date: March 2016
Agency: BBDO Berlin
Country: Germany

It’s fun. It’s cheeky. It’s a totally charming piece of social engagement designed to push our buttons. It sells the car and makes you smile at the same time. Bang on brand.





Paper Plus: Gym


Date: March 2016
Agency: FCB Auckland
Country: New Zealand
Executive Creative Director: James Mok
Executive Creative Director: Tony Clewett
Creative: Freddie Coltart
Creative: Matt Williams
Head of Copy: Hywel James
Head of Art: Nick Smith

I love the way this exposes the inanity of modern communications.