Date: January 2016
Agency: Goodby Silverstein & Partners
Country: United States of America
Director: Samuel Luchini
Director: Nathan Shipley
Director: Roger Baran
Executive Creative Director: Jeff Goodby
Creative Director: Adam Reeves
Creative Director/ writer: Roger Baran
Creative Director/ art director: Sam Luchini
Producer: Nathan Shipley
Executive Producer: PJ Koll
The idea of inviting people to explore a famous artwork as a virtual space is awesome. There are obviously a ton of VR applications out there already in categories like entertainment and gaming, but this is a nice example of where VR might lead in the arts. I can’t wait to see where this space is taken over the next year.
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