Tiger Beer: Wok

Date: January 2016
Agency: Droga5 Sydney
Production: The Sweet Shop
Country: Australia
Director: Sega
Creative Chairman: David Nobay
Creative Director: Andy Fergusson
Art Director: Tommy Cehak
Copywriter: Gavin Chimes
Executive Producer: Wilf Sweetland
Executive Producer: Daniel Ho
Executive Producer: Edward Pontifex

It’s a nicely crafted piece that captures the street food culture of Asia in an authentic but slightly magical way.

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The Dali Museum: Dreams of DalĂ­

Date: January 2016
Agency: Goodby Silverstein & Partners
Country: United States of America
Director: Samuel Luchini
Director: Nathan Shipley
Director: Roger Baran
Executive Creative Director: Jeff Goodby
Creative Director: Adam Reeves
Creative Director/ writer: Roger Baran
Creative Director/ art director: Sam Luchini
Producer: Nathan Shipley
Executive Producer: PJ Koll

The idea of inviting people to explore a famous artwork as a virtual space is awesome. There are obviously a ton of VR applications out there already in categories like entertainment and gaming, but this is a nice example of where VR might lead in the arts. I can’t wait to see where this space is taken over the next year.

Vaseline: The Vaseline Healing Project

Date: January 2016
Agency: BBH New York
Country: United States of America
Creative Chairman: John Patroulis
Chief Creative Officer: Ari Weiss
Executive Creative Director: Laura Fegley
Creative team: Mikio Bradley
Creative team: Klara Lindberg
Producer: Christina Carter

Who knew Vaseline cared about or could even help people in a much more desperate situation than you were when you last reached for the Vaseline.This piece is on trend for using the split screen, parallel story technique however, in this case the technique is put to good use.