Drink Driving: Jimi’s Legend Series

Date: November 2015
Agency: Clemenger BBDO, Wellington
Country: New Zealand
Director: Brigid Alkema
Executive Creative Director: Brigid Alkema
Creative: Jimi Jackson
Creative: Frances Cooke
Creative: Millicent Malcolm
Producer: Martin Gray
Production Company: Flare

Over two weeks Jimi released a series of 15 online skits playing different characters stopping ‘would be’ drink drivers in their own unique way.

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