Burger King: McWhopper Proposal

mcwhopper-open-letter

Date: September 2015
Agency: Y&R New Zealand
Country: New Zealand
Chief Creative Officer: Josh Moore
Director Creative Director: Tom Paine
Creative: Tom Paine
Planner: Jono Key
Account Director: Victoria Meo
Digital Project Manager: Melissa Logan
Agency Producer: Liz Rosby
Agency Producer: Sacha Moore
Designer: James Wendelborn

Brilliantly orchestrated and seductively simple. And this was McDonald’s reply.

mcdonaldsreply610

 

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