London Fashion Week: Now In Soho

Date: September 2015
Agency: BBH London
Production: Black Sheep Studios / Nice & Polite
Country: United Kingdom
Director: Chris Hugall
Director: Nye Williams
Creative team: Renwick McAslan
Creative team: Oliver short
Creative: Kate Murphy
Producer: Chris Watling
Executive Producer: Anthony Austin
DoP: Chris Hugall
DoP: Nye Williams

Pretty incredible art direction and writing.


Nike: Last

Date: September 2015
Agency: Wieden + Kennedy, Portland
Production: Park Pictures
Country: United States of America
Director: Lance Acord
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Art Director: Patty Orlando
Copywriter: Heather Ryder
Copywriter: Darcie Burrell
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Sound Design: Barking Owl
Agency Producer: Matt Hunnicutt
Agency Producer: Shelley Eisner
Editor: Angus Wall
Associate Producer: Julie Gursha
Music: Walker

Anyone can be a runner. All you have to do is start running.

Xbox / Tomb Raider: Survival Billboard – Terms & Horrible, Horrible Conditions


Date: October 2015tc_aotw
Agency: McCann London
Country: United Kingdom
Chief Creative Officer: Rob Doubal
Chief Creative Officer: Laurence Thomson
Creative Director: Jamie Mietz
Creative Director: Sanjiv Mistry
Copywriter: Jim Nilsson
Copywriter: Sanjiv Mistry
Copywriter: Anja McGuiness
Art Director: Jacob Bjordal
Planner: Thomas Keane
Designer: Colin Lee
Designer: Danny Elliot

This is proof that nothing should be off limits when it comes to creative thinking.

Irish Examiner: Jonah Lomu


Date: November 2015
Agency: Chemistry, Dublin
Country: Ireland
Executive Creative Director: Mike Garner
Executive Creative Director: Emmet Wright
Art Director: Hugh O’Connor
Copywriter: Mark Tuthill
Account Director: Ray Sheerin
Account manager: Emma Spicer
Account Executive: Luke Sheridan

A beautifully simple and respectful message to say goodbye to a rugby legend. The cleverness comes from saying so much, by visually showing so little. A brilliant job of restraint.

KFC: Friendship Bucket Test

Date: November 2015
Agency: BBH London
Production: Moxie Pictures
Country: United Kingdom
Director: MJ Delaney
Creative Director: Hamish Pinnell
Creative team: Dan Dehlavi
Creative team: Drew Haselhurst
Producer: Claire Jones
Producer: Dana Rudelier
Executive Producer: Dawn Laren
DoP: Vanessa Whyte

The Friendship Bucket Test challenges friends to answer questions about one another, with chicken as the reward. An online test on lets friends play the game over social media, and people can play the game for real in selected stores around the country.

Burger King: McWhopper Proposal


Date: September 2015
Agency: Y&R New Zealand
Country: New Zealand
Chief Creative Officer: Josh Moore
Director Creative Director: Tom Paine
Creative: Tom Paine
Planner: Jono Key
Account Director: Victoria Meo
Digital Project Manager: Melissa Logan
Agency Producer: Liz Rosby
Agency Producer: Sacha Moore
Designer: James Wendelborn

Brilliantly orchestrated and seductively simple. And this was McDonald’s reply.