Land Rover: Land Rover Instagram Adventures

Date: August 2015
Agency: Y&R New York
Production: Film Orange
Country: United States of America
Director: Runar Ingi
Chief Creative Officer: Tony Granger
Executive Creative Director: Marc Sobier
Executive Creative Director: Greg Farley
Creative Director: Carlos Savage
Creative Director: Roy Torres
Executive Producer: Mathieu Shrontz
DoP: Dimitri Karakatsanis

In each story, gorgeous landscape photos are seamlessly stitched together to form day-into-night panoseries (similar to panorama but with multiple photos represented) scenes. Users can tap various tiles within each panoseries to view videos that progress the story, showcase technical off-roading knowledge (like how to properly ford a river) and learn unique survival tips, such as how to turn a leaf into a compass, or how to treat a wound in the wild.

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