Itaipava: Don’t open a bottle and drive

Date: August 2015
Agency: Y&R Sao Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Renata El Dib
Copywriter: Leandro Lourenção
Producer: Thaís Gordon
Group Account Director: Luiz Villano
Account Director: Ana Luiza Leite

Bottle openers made from crashed car parts – a truly original idea for the well-trod territory of “don’t drink and drive”.

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