Lexus: The World’s First Car With a Heartbeat

Date: July 2015
Agency: M&C Saatchi, Sydney
Country: Australia

Really nice idea to show how thrilling it is to drive a Lexus RC F. Three professional drivers were connected to the powerful 5.0L V8 RC F through unique biometric paintwork that displayed their heart beat.


Land Rover: Land Rover Instagram Adventures

Date: August 2015
Agency: Y&R New York
Production: Film Orange
Country: United States of America
Director: Runar Ingi
Chief Creative Officer: Tony Granger
Executive Creative Director: Marc Sobier
Executive Creative Director: Greg Farley
Creative Director: Carlos Savage
Creative Director: Roy Torres
Executive Producer: Mathieu Shrontz
DoP: Dimitri Karakatsanis

In each story, gorgeous landscape photos are seamlessly stitched together to form day-into-night panoseries (similar to panorama but with multiple photos represented) scenes. Users can tap various tiles within each panoseries to view videos that progress the story, showcase technical off-roading knowledge (like how to properly ford a river) and learn unique survival tips, such as how to turn a leaf into a compass, or how to treat a wound in the wild.

Lenor: Skirt

Date: August 2015
Agency: GREY
Country: Germany
Chief Creative Officer: Fabian Kirner
Executive Creative Director: Mark Hendy
Executive Creative Director: Neil Elliot
Creative Director: Phillip Benner
Copywriter: Saurabh Kejriwal
Copywriter: Mark Hendy
Copywriter: Neil Elliot
Copywriter: Phillip Benner

Here are some odes to our favourite clothing garments.

Itaipava: Don’t open a bottle and drive

Date: August 2015
Agency: Y&R Sao Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Renata El Dib
Copywriter: Leandro Lourenção
Producer: Thaís Gordon
Group Account Director: Luiz Villano
Account Director: Ana Luiza Leite

Bottle openers made from crashed car parts – a truly original idea for the well-trod territory of “don’t drink and drive”.