Volkswagen: Unleash Your Rrrr

Date: July 2015
Agency: Deutsch LA
Country: United States of America
Chief Creative Officer: Pete Favat
Executive Creative Director: Jerome Austria
Creative Director: Daniel Barak
Art Director: Alice Blastorah
Copywriter: Shiran Teitelbaum
Copywriter: Eddie Babaian
Art Director: Neph Trejo
Senior Art Director: Karan dang

The deep learning technology classifies each user’s vocal pitch and chooses a matching clip from a pool of hundreds of Volkswagen car videos. To make this project even more shareable, there is a picture-in-picture feature allows fans to see their friends in high performance mode.

 

 

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