Date: May 2015
Agency: LOLA Madrid
Director: Rodrigo Saavedra
Executive Creative Director: Pancho Cassis
This boy meets girl story told through anagrams taps into the joy of Scrabble beautifully. The quirkiness of the wordplay, like pairing ‘cab driver’ with ‘crab diver’, gives it a whimsical tone that’s enhanced by the almost symmetrical framing style of the film. Magical.