EPER: Doctor

Date March 2015
Agency: M&C Saatchi, Geneva, Switzerland
Creative Director: Olivier Girard
Art Director: Julien de Preux
Copywriter: David Von Ritter
Strategy & Project managers: François-Louis Noël, Javier Jimenez
Production: Apollos Studios

A brilliantly simple idea.


Nivea: Nivea Doll

Date: June 2015
Agency: FCB Brasil
Country: Brazil
Creative Director: Adriano Alarcon
Creative Director: Carlos Schleder
Art Director: Victor Bustani
Art Director: Ricardo Silveira
Art Director: Rodrigo Leal Rodrigues
Copywriter: Giampetro Zanon
Copywriter: Marcelo Jun Sato
Copywriter: André Bittar
Creative: Joanna Monteiro
Creative: Max Geraldo

A doll to give to children that gets just as sunburned as they do. Very nice use of a medium that kids love.

Medibank: Skipping Girl

Date: June 2015
Agency: WhybinTBWA Group Melbourne
Production: Method Studios
Country: Australia
Director: Brian Patto
Creative Chairman: Scott Whybin
Executive Creative Director: Paul Reardon
Copywriter: Tim Woolford
Art Director: Scott Canning
Art Director: Nicholas Sellers
Producer: Pip Heming
Head of Digital: Dave Keating
Sound Design: Leo Guardo
Head of Broadcast: Margot Ger
Editor: Elodie Fouqueau
Designer: Ben Hall
Senior Account Director: Matt Chiodo
Account manager: Courtney Bramwell

Here’s one YouTube pre-roll ad that might just succeed in getting people to not skip it after its first five seconds.

HSBC: Lift

Date: June 2015
Agency: Grey, London
Production: Independent Films
Country: United Kingdom
Director: The Glue Society (Gary Freedman)
Creative Director: Nick Rowland
Copywriter: Jamie Starbuck
Copywriter: Theo Bayani
Art Director: Miguel Gonzales
Producer: Jason Kemp
Executive Producer: Jani Guest
DoP: Stephane Fontaine
Planner: Matthew Gladstone
Post production: Tom Johnson – The Mill
Agency Producer: Harriette Larder
Editor: Adam Spivey
Composer: Yann Tiersen
Account team: Barbara Waite Alex Clarke

A beautifully shot film depicting one man’s journey from the launch of his company in 1974 to the present day.

Nike: Zenit Reign Supreme


Date: June 2015
Agency: Wieden + Kennedy, Amsterdam
Production: Avocados Artists
Country: Netherlands
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Creative Director: David Smith
Creative Director: Craig Williams
Art Director: Victor Monclus
Copywriter: Will Lowe
Producer: Anush Amirkhanian

Sky Sports called it ‘the best team photo ever’. I have to agree.

Scrabble: Love Story

Date: May 2015
Agency: LOLA Madrid
Production: Landia
Country: Spain
Director: Rodrigo Saavedra
Executive Creative Director: Pancho Cassis

This boy meets girl story told through anagrams taps into the joy of Scrabble beautifully. The quirkiness of the wordplay, like pairing ‘cab driver’ with ‘crab diver’, gives it a whimsical tone that’s enhanced by the almost symmetrical framing style of the film. Magical.

Biocoop: The Most Eco-Friendly Campaign Ever

Date: June 2014
Agency: Fred & Farid, Paris
Country: France
Chief Creative Officer: Fred
Chief Creative Officer: Farid
Executive Creative Director: Benjamin Marchal
Executive Creative Director: Olivier Lefebvre
Copywriter: Noé Sato
Art Director: François Claux

A cool campaign idea that goes the extra mile to raise awareness about Biocoop’s uncompromising ethics and philosophy.