Coke Zero: Billboard


Date: April 2015
Agency: Ogilvy & Mather New York
Country: United States of America
Chief Creative Officer: Chris Garbutt
Chief Creative Officer: Corinna Falusi
Creative Director: Milton Correa
Creative Director: Jones Krahl
Creative: Andreas Hoff
Creative: Abe Baginsky
Creative: João Paz
Executive Producer: Ami Moore

The first-ever drinkable billboard… Coke Zero flows through a 4,500 foot straw spelling out “Taste It”, then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts.


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