Victoria Bitter: Raise a Glass Appeal 2015

Date: April 2015
Client: Victoria Bitter
Agency: Clemenger BBDO Melbourne
Production: Clemenger BBDO
Country: Australia
Director: Derin Seale
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Senior Art Director: Luke Thompson
Senior Copywriter: Jim Robbins
Executive Producer: Karen Bryson
Senior Agency Producer: Lisa Moro

Simply brilliant.

Women’s Aid: Look at me

Date: March 2015
Agency: WCRS, London
Country: United Kingdom
Executive Creative Director: Ross Neil
Digital Creative Director: Dino Burbidge
Digital creative: Gon Fernandez
Digital creative: David Gordon
Creatives: Mike Whiteside and Ben Robinson
Strategist: Stuart Williams
Agency Producer: Sam Child
Photographer: Rankin

The digital posters show images of three models who have been beaten and bruised. As long as people ignore them, the images remain the same. But, once people start noticing the screen, the bruises begin to fade and the models’ faces are completely healed. The campaign uses innovative facial-recognition technology to detect when passers-by are looking towards the digital screen and activate the transitions.

Orange Babies: Borrowed Time

Date: March 2015
Agency: Quirk
Production: Fresh Eye Films
Country: South Africa
Director: Cindy Lee
Executive Creative Director: Fran Luckin
Creative Director: Steph Van Niekerk
Copywriter: Steph Van Niekerk
Producer: Brian Critchfield
DoP: Jamie D Ramsay
Music: ‘Light’ by Sleeping at Last

A harrowing execution that takes you from optimism to despair in 90 seconds.

Cancer Research UK: The Lump

Date: March 2015
Agency: AMV BBDO, London
Production: Rogue Films
Country: United Kingdom
Director: Sam Cadman
Creative Director: Mike Crowe
Creative Director: Rob Messeter
Creative: Michael Jones
Creative: Charlotte Adorjan
Producer: Maddy Easton
Sound Design: Gary Turnball at Grand Central
Visual Effects: Artem
Client Team Director: Anthony Newman
Agency Producer: Sophie Horner
Post production: Joseph Tang at The Mill
Editor: Kevin palmer at Ten Three
Music: The Sound Works

I applaud the quiet way this makes its point – don’t ignore the lump.

Ad Council: Love Has No Labels

Date: March 2015
Agency: R/GA, New York
Country: United States of America
Chief Creative Officer: Nick Law
Executive Creative Director: Eric Jannon
Executive Creative Director: Chris Northam

A lovely bit of digital theatre challenging Americans to open their eyes to its bias and prejudice and work to stop it in themselves, their families and their colleagues. Fun and thoughtful at the same time – not a common combination.

States United To Prevent Gun Violence: Guns With History

Date: March 2015
Agency: Grey New York
Production: Rival School Pictures
Country: United States of America
Director: Andrew Lane
Chief Creative Officer: Tor Myhren
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Stephen Krauss
Executive Creative Director: Ari Halper
Creative Director: Marco Pupo
Creative Director: Joao Coutinho
Producer: Floyd Russ
Executive Producer: James Blom
Executive Producer: Alihan Karagul

Every gun has a history. Let’s not repeat it.