McDonald’s: McMuffin Sunrise

mcd_mcmuffinsunrise-04e_aotw

Date: February 2015
Agency: Cossette Vancouver
Production: Bell Media
Country: Canada
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
Group Account Director: Anne Buch
Production Manager: Sue Barteluk
Account Manager: Melissa Guillergan
Account Manager: Karen Babiak

This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun. A timely reminder of breakfast at McDonald’s.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s