Easy Way: Word Map

Date: February 2015
Agency: Loducca, São Paulo
Country: Brazil

What a cool idea harnessing power of Google Translate and the collective knowledge of Wikipedia.



Beef: You’re better on Beef

Date: March 2015
Agency: BMF, Sydney
Production: Revolver
Country: Australia
Director: Kim Gehrig
Executive Creative Director: Cam Blackley
Creative Director: Justin Ruben
Art Director: Ryan Fitzgerald
Copywriter: Jim Curtis
Producer: Pip Smart
Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
DoP: Germain McMicking
Sound Design: Tone Aston@Rumble

Love the idea here and all the vignettes, but I don’t think it fits the product.

Coffee Shot: Sleepy

Date: February 2015
Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Art Director: Aia Bechor Kujnitzky
Copywriters: Tomer Gidron, Eran Spanier
Production: Dorit Gvili
Creative Case Writer: Eva Hasson
Producer: Odelia Nachmias
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Chen Halpern
Strategic Planning: Shai Nissenboim
Planner: Gilad Kremer
Traffic: Roniot Doanis

Nice simple idea.

McDonald’s: McMuffin Sunrise


Date: February 2015
Agency: Cossette Vancouver
Production: Bell Media
Country: Canada
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
Group Account Director: Anne Buch
Production Manager: Sue Barteluk
Account Manager: Melissa Guillergan
Account Manager: Karen Babiak

This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun. A timely reminder of breakfast at McDonald’s.