Easy Way: Word Map

Date: February 2015
Agency: Loducca, São Paulo
Country: Brazil

What a cool idea harnessing power of Google Translate and the collective knowledge of Wikipedia.



Beef: You’re better on Beef

Date: March 2015
Agency: BMF, Sydney
Production: Revolver
Country: Australia
Director: Kim Gehrig
Executive Creative Director: Cam Blackley
Creative Director: Justin Ruben
Art Director: Ryan Fitzgerald
Copywriter: Jim Curtis
Producer: Pip Smart
Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
DoP: Germain McMicking
Sound Design: Tone Aston@Rumble

Love the idea here and all the vignettes, but I don’t think it fits the product.

Evolve: Balloons/Claws/Fort/Swords

evolve_balloonsIf they find it, they'll play with it evolve_fort evolve_swords

Date: February 2015
Agency: McCann New York
Country: United States of America
Chief Creative Officer: Sean Bryan
Chief Creative Officer: Thomas Murphy
Assoc Creative Director: Ferdinand Daniele
Assoc Creative Director: Tom Weingard

What a great insight, this idea can keep running.


lastminute.com: Sexy Delights Of Europe

Date: February 2015
Agency: adam&eveDDB
Country: United Kingdom

This cheeky spot, timed for Valentine’s Day’s spontaneous lovers is a cultural and suggestive romp through Europe’s top travel destinations. And it proves that great ads don’t have to be expensive.


Coffee Shot: Sleepy

Date: February 2015
Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Eran Nir
Art Director: Aia Bechor Kujnitzky
Copywriters: Tomer Gidron, Eran Spanier
Production: Dorit Gvili
Creative Case Writer: Eva Hasson
Producer: Odelia Nachmias
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Chen Halpern
Strategic Planning: Shai Nissenboim
Planner: Gilad Kremer
Traffic: Roniot Doanis

Nice simple idea.


IKEA: Hard To Assemble, Shelf


Agency: Thjnk, Hamburg
Country: Germany
Creative Director: Armin Jochum
Creative Director: Torben Otten
Creative Director: Georg Baur
Creative Director: Bettina Olf
Art Director: Niko Auf dem Berge
Copywriter: Karl Wolfgang Epple


Conti Bier: Pin-Up Bikini

Date: Februry 2015
Agency: WMcCann, São Paulo, Brazil
Production: Volcano Hotmind
Country: Brazil
Director: Volcano
Chief Creative Officer: Carlos Murad
Creative Director: Duda Hernandez
Creative: Guilherme Valverde
Creative: Giovani Baggio
DoP: Beto Gomes

An eye-catching way to show when the beer reaches its optimal drinking temperature.


Bornholm Brewery: Armpit


Date: February 2015
Country: Denmark
Art Director: Peder Stryhn



Ray-Ban: Reflections

Date: February 2015
Agency: Gents
Country: Belgium
Art Director: Martijn Leenaers
Copywriter: Sander Vanermen
Creative Director/ writer: Tim Helsen

Not exactly a new idea, but it’s cool and on brand.


McDonald’s: McMuffin Sunrise


Date: February 2015
Agency: Cossette Vancouver
Production: Bell Media
Country: Canada
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
Group Account Director: Anne Buch
Production Manager: Sue Barteluk
Account Manager: Melissa Guillergan
Account Manager: Karen Babiak

This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun. A timely reminder of breakfast at McDonald’s.