Weight Watchers: My Butt

Date: January 2015
Wieden + Kennedy, Portland
Country: United States of America
Director: John Hillcoat
Executive Creative Director: Joe Staples
Executive Creative Director: Susan Hoffman
Executive Creative Director: Mark Fitzloff
Creative Director: Jason Kreher
Creative Director: Michael Tabtabai
Copywriter: Derek Szyna
Art Director: Devin Gillespie
Producer: Shannon Worley
Exec Agency Producer: Ben Grylewicz
Executive Producer: Matt Factor
DoP: Nicholas Karatkasanis

Your backside can be your best friend or your worst enemy.

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