Vodafone: Vodafone RED Light Application

Agency: Y&R – Team Red
Country: Turkey
Creative Director: Ayse Aydin
Creative Group Head: Erkan Kaya, Ilker Dagli
Art Director: Bulent Sengul
Copywriter: Ugur Sonmez
Coppywriter: Can Arabacilar

There are a number of clever ideas here, and in fact I thought the call to action pieces were a lot stronger than the app itself. It brought to mind this billboard idea with the secret anti-abuse message only kids could see.

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