Jack Daniel’s: The Bar That Jack Built

Date: December 2014
Agency: Arnold Furnace
Production: Filmgraphics Entertainment
Country: Australia
Director: Dylan Harrison
Executive Creative Director: Tom Spicer
Creative Director: Tom Spicer
Copywriter: Cameron Brown
Art Director: Luke Duggan
Executive Producer: Anna Fawsett
Group Account Director: Ian Hartley
Agency Producer: Melissa Petryszyn
Designer: Nic Adamovich
Designer: Darren Cole

Come and work for Jack – literally, and help build a bar in exchange for whiskey. The more materials, time or expertise you volunteer, the more Jack Daniel’s you’ll get …

Everything was crowd-sourced, from the bar itself to the entertainment on the night and even 3 of the campaign’s 6 content films. It’s a fun solution to the problem that many clients are trying to solve these days – how to have a more prominent social/digital presence without sacrificing analog connections with customers.

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