Diabetes Association of Sri Lanka: 1 Every 6 Seconds

sugar-cigarette-wdd-press-for-web-big_aotw

Date: November 2014
Agency: Saatchi & Saatchi – Sri Lanka
Country: Sri Lanka
Executive Creative Director: Carlos Anuncibay
Creative Director: ASANKA ILAMPERUMA
Art Director / Copywriter: Piyumi Wickrama
Copywriter: Anis Mustafa
Photographer: Luxshmanan Nadaraja
Account team: Dionne Weeraratne

The visual pun … something that looks like something else. It’s the quickest way of comparing sugar to cigarettes because, as luck would have it, they’re both brown and white.

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