SickKids Foundation: Better Tomorrows

Date: November 2014
Agency: JWT Canada
Production: Sons & Daughters
Country: Canada
Director: Mark Zibert
Chief Creative Officer: Brent Choi
Creative Director: Ryan Spelliscy
Art Director: Cindy Habana
Copywriter: Mike DeCandido
Producer: Raquel Rose
Assoc Creative Director: Andy Brokenshire
Executive Producer: Joan Bell
Executive Producer: Sam McLaren

45 ads aired over 45 days, featuring young patients and their loved ones resiliently facing tough medical challenges, all nicely observed and written, all ending with the same compelling call to action: help make their tomorrow as good as your today.


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