Hope & Solace: The Cardvertising Project

Date: November 2014
Agency: Dentsu Utama Kuala Lumpur
Production: Untold Images
Country: Malaysia
Director: Chow Kok Keong
Art Director: Loo Kok Seng
Art Director: Ivory Lim
Copywriter: Charmaine Sankar
Copywriter: Lim Khai Xing
Creative Director/ art director: Chow Kok Keong
Agency Producer: Chey Feng Mey
Agency Producer: Wong Fok Loy

Turning the cardboards usually held by the homeless, into outdoor advertisement space. I wish I’d thought of this.

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