Festival Mix Brasil: Everyone is gay

Date: November 2014
Agency: Neogama BBH, São Paulo
Production: Hungry Man Brazil
Country: Brazil
Director: Amnesia
Director: João Caetano Feyer
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas
Art Director: Daniel Chagas Martins
Copywriter: Fabio Mozeli
Art Director: Fabiano Pinel
Producer: Fernanda Costa
Producer: Marina Castilho
Planner: Eduardo Lorenzi
Agency Executive Producer: Mariah Bayeux
Sound Studio: Satélite Áudio
Account Director: Silvia Tommasini
Post production: Efecktor

A textbook example of how to take a truthful insight (everyone does things that some other people consider ‘gay’), turn it into a solid proposition (if everyone’s gay, Festival Mix Brasil is for everyone) and deliver it with simple, joyous confidence.

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